In 2010, a new exciting social media medium became available to all apple iPhone, iPod and iTouch products. Instagram quickly gained momentum and popularity. As an exclusive, picture sharing app, no one ever imagined it would reach the potential it has today. Today, Instagram is available on all smartphones, tablets, macs and PC’s. Instagram has more than 150 million monthly active users worldwide. Instagram is not only one of the top social media tools around but it is also becoming one of the biggest marketing tools for businesses.
Through Instagram, many companies are now able to connect directly and effectively with their consumers. The reason for this is that they are now able to communicate with their audience directly by sharing photos, likes, and comments. Through this segway, consumers feel that they have a personal connection with their favorite brands. Therefore brand awareness and sales increase. The way companies can establish and spread awareness to their brand is by using this new innovative tool properly to their advantage.
Brands can use their Instagram feed with content their personal content in two ways: by creating original brand content and curating customer content. They can make their images and videos unique to them and capture the attention of more consumers. When brands and companies are being original about what they post, they have the opportunity to be authentic, and “in the moment”, which works best at connecting with consumers than traditional ads.
Brands can really take advantage of Instagram by maximizing the success of non-traditional media advertising and marketing. In doing so, they put customers at the center of the experience and really engage with their consumers and target audience.
Because of this unique way in which Instagram is beneficial to businesses, it has become more than just a social media tool. It has reached a point where all of the social media sites before it have strived to achieve such as Twitter and Facebook. Instagram growth is accelerating and so are the devices in which users can have access to the site. With technology at an all time rise, businesses can definitely take advantage of this new, innovative tool to maximize their company success and reach consumers at a more personal level.
Gladwell, M. (2013, November 4). The Year of the Instagram Strategy. The Huffington Post. Retrieved April 30, 2014, from
Instagram as a Growing Business. (n.d.). – Instagram Blog. Retrieved April 30, 2014, from http://blog.instagram.com/post/63017560810
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