Body image is a topic that is very relevant in todays society. Girls look at models in magazines, pictures, videos, etc… and compare themselves to them thinking that they are a realistic view of what “beauty” is. Recently, Target released their swimsuit models with Photoshop gone wrong. This topic has been heard all over the internet and within my circle of friends. In the image, a girl in a bikini is posing and their is a very obvious gap between her legs showing where the photoshop was done. Also, on the back between her arms you can also see how they tried to photoshop her in order for her to look skinnier.
When editors heard about this, they immediately took the picture off the internet. Target did not know about this image until a women’s bloger Jezbel, saw it and make people aware of it in her blog after she published the image. Although everyone knows that the majority of companies use Photoshop to enhance the visual image of their pictures for them to be more appealing to the eye of the audience, we can all agree than when they advertise their product, they want it to look its best so more people want to buy it.
After removing the image, Target issued a statement in which they apologized by saying, ““In response to your query about the swimsuit image on Target.com, this was an unfortunate error on our part and we apologize. We have removed the image from our Web site” (Feldman, 2014). It seems as if they wanted the incident to go away and did not give it much attention. Even though they tried to put the issue aside, it makes me wonder what the model actually looked like and how she feels about this. I would be extremely embarrassed if that had happened to me and I was being exposed all over the internet because of Targets mistake. It will be interesting to see Target’s comeback and if this will affect their sales.
In one of my classes today, we were discussing which were the campaigns that have been the most successful. After reading over different campaigns that revolutionized society, TOMS shoes continues to be one of the most prominent and impactive campaigns today. “One for one” are three words that influenced me into buying TOMS. TOMS was first established in 2006 after Blake Mycoskie, the founder, traveled to Argentina and was stunned by the necessity for shoes in this poor location. After this trip, Blake Mycoskie’s goal was for people to buy their shoes after being subject to the campaign “One for one”; “with every pair your purchase TOMS will give a pair of new shoes to a child in need. One for One” (One for one movement). Different public relations techniques were used for targeting the audience and helping them understand the concept of TOMS.
The first time I heard about TOMS was through social media. A page dedicated to TOMS and its purpose appeared on my Facebook newsfeed and caught my attention. After reading the article, I decided to follow TOMS on twitter to learn more about the company; I learned about their motto and what they stand for. Through Twitter, I saw a link that redirected me to Youtube and saw a video about a TOMS campaign. The video that I saw on Youtube touched me emotionally by seeing their facial expressions the children portrayed when they received their pair of shoes.
With the help of social media I was able to navigate through the internet and find more information about TOMS from the different social media sites. Social Media is accessible to many people and is shared rapidly which makes it easier for TOMS to expand their company’s horizons.
Even though social media had an impact on my knowledge of TOMS, word of mouth, or personal communication influenced my opinion greatly. Although I purchased TOMS and knew about them I did not understand the concept and purpose. It wasn’t until the founder, Blake Mycoskie, came to my high school and gave a presentation on TOMS that I was able to truly grasp the idea of what TOMS were. The personal communication between Mycoskie and the audience was the most powerful technique used. Hearing Mycoskie’s personal experiences made the concept of TOMS more realistic and touching. By expressing his personal feelings and emotions, I was hungry to learn more. I felt a more personal relationship with the product and was persuaded into wanting to help the campaign by buying more of their products. I was able to gain more knowledge of the various problems that are occurring around the world and felt a desire to create change. Blake’s presentation made the TOMS campaign relatable and inspiring. At the end of the presentation, I remember telling my friends what I had learned and wanting others to support the company through purchases of shoes.
Through time TOMS has grown into a well-known organization whose main purpose is to help provide shoes for children in Argentina. Because of this, they have earned media publicity that inspires ordinary people to make a change. TOMS main way of advertisement is through emotion. It targets conscientiousness people who have a strong desire to help. I am one of the many people that felt good about myself after buying a pair of their shoes because I knew that a child in Argentina was benefiting from my purchase. TOMS’ has done a revolutionary AD campaign influencing people to purchase shoes and make a change.
With the Super Bowl being the biggest football game of the year, it’s commercials are highly anticipated by many viewers. Different advertisers compete with each other to have the best ad during the Super Bowl. A lot of money is spent for the ads to be run in the TV during the game. As the time arrives for the game to happen, different commercials begin to be released in order for then to gain exposure and sometimes increase their sales. As the years have gone by, the competition has increased and the ads have become more and more of a spectacle that is highly anticipated by those watching the Super Bowl. Advertisers have to find a way of sending out a message and being creative at the same time.
After watching the Super Bowl Budweiser’s advertiser, got the best publicity and “buzz” value from its advertising in the Super Bowl. Last’s year Budweiser’s commercial had a theme of “brotherhood” by using a small horse named Clydesdale. Similarly, this year they tried to maintain the same theme by creating a sort of sequel to last’s year ad. This advertiser created a lot of “buzz” because the ad was able to appeal to most of the audience watching the game; kids and adults. They commercial was able to cause “talk” in social media and have many talk about them. During the commercial, they use “Let Her Go” by Passenger which is a song that is very popular today and therefore grabs the attention of the viewers right away. The advertisers ability to create an ad about beer that appeals to all different age groups by using gentle humor has made them be ranked as having one of the greatest commercials for the 2014 Super Bowl.
Despite many advertisers having great commercials during the Super Bowl, Budweiser will likely reap the greatest financial reward in sales as a result of their Super Bowl efforts. During the Super Bowl, many people attend parties and have a lot of food and alcohol. Most of the alcohol that is given in those Super Bowl parties consist of beer. By releasing their commercial days before the Super Bowl aired, those who were hosting parties most likely remembered the Budweiser commercial and had it present when they were buying the beer for their invites. Therefore, Budweiser probably gained a huge amount of sales by being present and making a commercial that people can relate themselves too.