With the Super Bowl being the biggest football game of the year, it’s commercials are highly anticipated by many viewers. Different advertisers compete with each other to have the best ad during the Super Bowl. A lot of money is spent for the ads to be run in the TV during the game. As the time arrives for the game to happen, different commercials begin to be released in order for then to gain exposure and sometimes increase their sales. As the years have gone by, the competition has increased and the ads have become more and more of a spectacle that is highly anticipated by those watching the Super Bowl. Advertisers have to find a way of sending out a message and being creative at the same time.
After watching the Super Bowl Budweiser’s advertiser, got the best publicity and “buzz” value from its advertising in the Super Bowl. Last’s year Budweiser’s commercial had a theme of “brotherhood” by using a small horse named Clydesdale. Similarly, this year they tried to maintain the same theme by creating a sort of sequel to last’s year ad. This advertiser created a lot of “buzz” because the ad was able to appeal to most of the audience watching the game; kids and adults. They commercial was able to cause “talk” in social media and have many talk about them. During the commercial, they use “Let Her Go” by Passenger which is a song that is very popular today and therefore grabs the attention of the viewers right away. The advertisers ability to create an ad about beer that appeals to all different age groups by using gentle humor has made them be ranked as having one of the greatest commercials for the 2014 Super Bowl.
Despite many advertisers having great commercials during the Super Bowl, Budweiser will likely reap the greatest financial reward in sales as a result of their Super Bowl efforts. During the Super Bowl, many people attend parties and have a lot of food and alcohol. Most of the alcohol that is given in those Super Bowl parties consist of beer. By releasing their commercial days before the Super Bowl aired, those who were hosting parties most likely remembered the Budweiser commercial and had it present when they were buying the beer for their invites. Therefore, Budweiser probably gained a huge amount of sales by being present and making a commercial that people can relate themselves too.
- Crimaldi, L. (3, February 14). Budweiser is crowned king of brand bowl 2014 . Retrieved from http://www.boston.com/business/news/2014/02/03/budweiser-crowned-king-brand-bowl/Oe2eWhySwmZ5DnHHQVUl2K/story.html
- Luckerson, V. (3, February 14). This was the most successful commercial of the super bowl read more: Budweiser puppy love clydesdales super bowl commercial most popular ad | time.com http://business.time.com/2014/02/03/budweiser-puppy-love-super-bowl-commercial/