Twitter Picture Collages

Twitter has found a successful way for advertisers and brands to pack even more content in to their 140 character tweets this week by allowing users to share up to four images in a tweet. The feature is also helping to give visual appeal to the otherwise very plain and link heavy Twitter newsfeed. The social media was already starting to add more visual appeal to their interface earlier this year when they made pictures automatically displayed, rather than having to be clicked on. This was a big step forward but the picture collages are an even bigger step in the right direction. Visuals draw in consumers and make your content more appealing, which is ideal for any brand that is trying to generate awareness to their new innovations or brand image. They can now tell a whole story in a few pictures and instantly get their message across, rather than relying on consumers to click their link and follow it to receive more information.

Some brands have already adopted the collages and are using them to tell brand stories. Several example were brought up in adage.com, in an article entitles “Brands experiment with Twitter’s new photo collages”, by Cotton Delo. The first is a contest created by Meow Mix cat food. They are telling the Cat Starter story and then engage their audience by telling them to vote. The brand, Izze, owned by Pepsi, hashtagged #ThirstyThursday and highlights four recipes that can be made using Izze sparkling juices. The last example sited is General Electric’s photo collage that breaks up their new tagline (which is also featured in their ads) in four frames. All of these brands have creatively used Twitter’s new feature to their advantage and successfully reached larger amounts of people just by adding visuals to their social media campaigns. I am excited to see what other brands will do with the new feature and also to see what else Twitter has in store for us this year.

Pros and Cons of Big Data

As big data becomes a bigger and bigger part of the internet, we cannot help but wonder the impact that it will have on advertising, from both a consumer and agency standpoint. The issue of privacy and net neutrality also have become a heated topic that even has Facebook’s Mark Zuckerberg talking. Today he released a statement expressing his frustration with the government’s lack of urgency when it comes to surveillance reform. He stated that he and his colleagues at Facebook work hard to keep their users’ information private and believes that the government should be just as concerned with protecting its citizens against the dangers of the open web. I found it to be interesting that Zuckerberg is so against big data when Facebook is filled with targeted ads that can only be made possible by big data. Another interesting article that I read explored the other side of big data and spoke about the advertising industry’s feelings towards it. Most of these agencies are for the use of big data because they all them to target ads to the right people, at the right time and to the right devices. In this article by Katy Bachman, it is explained that big data is being collected in a non-obtrusive way. Yes, the data is being collected but it is nothing that you couldn’t learn about a person yourself if you looked through their browser history. People are afraid that big data will “spy” on them and find out extremely personal information, which will then be used to hurt them. Obviously, no one wants to be taken advantage of, and that is not the advertisers’ intentions. The article explains that big data and surveillance does not seek out individuals, but demographics. It wants to know search patterns and what kind of audiences are responding to and purchasing goods and services. A clip with Jeff Kelly, Principle Research Contributor at Wikibon, explains the pros and cons of big data and its role in the advertising world very well in his interview for SiliconANGLE. He starts by talking about the Publicis/ Omnicom merger and why it happened. Advertising companies have to grow in size and power to compete with digital based advertising, such as  Google and Facebook. They need to deliver advertising with new methods because the traditional form of advertising is changing rapidly with the increased use of digital media. Big data allows advertising groups to figure out the best way, place, time and demographic to place ads and helps them to understand their consumers.

 

https://www.youtube.com/watch?v=ThH2dkoXM1U

 

References

 

Bachman, K. (2014, March 13). Advertising community head to the white house to talk big data and    privacy. Retrieved from http://www.adweek.com/news/technology/advertising-community-heads-white-house-talk-big-data-and-privacy-156273

Bachman, K. (2014, March 13). Zuckerberg says u.s. government is a threat to the internet. Retrieved from http://www.adweek.com/news/technology/zuckerberg-says-us-government-threat-internet-156288

How big datas will ad us the future of targeted advertising. (2013, july 30). SiliconABGLE. [Video podcast]. Retrieved from https://www.youtube.com/watch?v=ThH2dkoXM1U

 

Bringing Products to Life with Blippar

Normal
0

false
false
false

EN-US
KO
X-NONE

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0in;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:”Calibri”,”sans-serif”;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-fareast-language:KO;}

Today, several articles were written about Blippar creating a new app for Google Glass that will allow users to have augmented reality experiences with products and print pages. I found this to be really interesting after doing research for my group project on augmented reality. I was curious as to how the app would work and what it could do for brands.

Blippar is a successful start up company that creates augmented reality apps for smartphones. They have been very successful so far. Basically, the app user is able to find a product or print page that is Blippar compatible, fill their screen with the image, and the image comes to life, giving animation and information to the user that would otherwise be unknown. Some brands that are already Blippar compatible are Heinz and Coca-Cola. The technology is currently being used to find more information out about products, but it could be used for so much more with its introduction to Google Glass. In an article from Quartz, Rachel Feltman notes that the popular entertainment tool of augmented reality can serve educational purposes. During her interview with Ambarish Mitra, CEO and co-founder of Blippar, he mentions the example of being at the natural history museum and using the app to see more information about the exhibits or using the technology for medical implications.

We already know that Augmented Reality and Blippar are amazing and innovative pieces of technology, but what makes them even better is that they are now available on Google Glass, which will eliminate the smart phone that creates a barrier between user and AR. With the glasses, the user will have a seamless experience with Augmented Reality, able to view any type of information at their disposal with full integration.

Even though the technology is brilliant, Google Glass augmented reality is very much so a niche market. Google glasses are not set to hit main stream outlets until next year, but Blippar and other versions of augmented reality applications will be ready when the product is opened up to the mainstream market.

As of now, many brands are using Blippar to connect to their viewers via their smart phones. They are launching augmented reality campaigns, releasing secret information and sales, sneak previews of new collections and so on. While most of Blippar’s clients are large brands, they do not plan on bombarding people with advertising messages. The messages will not pop out at people using Google Glass or provide distraction. Users can choose to use the app by saying ‘ok, glass’, and then they will be able to view whatever it is that interests them. In the future, the company would like Blippar to become a platform for users to create their own content, like a Wikipedia for Google Glass. Personally, I am skeptical of this service. We all know how skewed information can be on the internet, so it seems risky to allow anyone to writing anything on an augmented reality platform. The product is very intriguing but only time will tell how well it plays out in the market after Google Glass becomes a more mainstream part of society.

Image

Don’t Be an Idiot on the Internet

Don't Be an Idiot on the Internet

Every morning I spend some time before class scrolling through huffingtonpost.com and most of the time I end up reading a few articles and then signing off. This morning a crazy headline caught my eye, it read “Cadaver Selfie: Alabama High School Student Posts Photo With Dead Body To Instagram.” This was posted yesterday morning. My first reaction was disgust. How could someone actually think that it was okay to do something so disrespectful?
It really got me thinking, does the millennial generation really not know what is and is not appropriate behavior on the internet, or at all? Are we not being taught how to the proper media etiquette? Granted, I don’t think most parents think about telling their children not to post pictures of cadavers while using instagram, but maybe they thought their kids had enough common sense.
News articles like these worry me because it shows just how insensitive people are becoming when it comes to the use of social media. We have no barriers. And while we have all probably written a post or put up a picture that would have been better off left private, stories like these really do show us that some people have no common sense or ethics when it comes to using social media. I think that lots of young adults and teens need to learn that even though social media allows us to sit behind a screen; we still need to be ethical in our decision making.
Perhaps internet etiquette needs to become a part of the high school curriculum. Or maybe parents need to more closely monitor what their children are posting on social media, where the whole world can see them and judge their actions. These are all questions that the generations before us never had to face, but it is our responsibility to come up with some answers. Even though this story was shocking and upsetting, I am hoping that it is just outrageous enough to really make people think about how they can be more respectful and ethical when using social media.

Cadaver selfie: Alabama high school student posts photo with dead body to instagram. (2014, February 06). Retrieved from http://www.huffingtonpost.com/2014/02/06/cadaver-selfie-alabama-dead-body-instagram_n_4737833.html

Facebook Launches Paper App

On February 3rd, Facebook will launch their new Paper app. It will be the first app to be released by Facebook’s Creative Labs department, who are working on several more apps that will launch at later dates.

The app is described as “distraction-free” by Mat Smith on engadget.com. The article states that Facebook will be competing with Flipboard and Newsstand as a news and image heavy application. The app will allow users to see their friends’ stories as news articles, as well as actual news from various credible publications. The app will also have themes to help users find articles that they are most interested in. Swiping makes it easy for users to flip through articles quickly and see pictures and videos related to the stories.

Even though the content will be more or less the same, its presentation will be drastically different. From Paper’s new video we can see that articles are swiped from side to side, and not scrolled through. They are also very image heavy. White icons hover above images which allow you to share, comment, etc. Just like the old Facebook. According to readwrite.com,  Dan Rowinski stated in his article that Facebook’s Creative Labs are attempting to wipe away the clutter that Facebook has become. Users will be able to customize the content that they wish to see, rather than be bombarded with random viral videos and stories that do not interest them. (Rowinski, 2014)

This app seems like it will make Facebook much more enjoyable and easier to navigate. However, I do wonder if this will end up replacing Facebook or if it will just be used to enhance the social network as an experience. The launch of this new app leads me to believe that Facebook is in need of a makeover to satisfy younger generations who have turned to other social media such as Instagram or Vine because of their simple structures and lack of clutter, advertisements, and stories.

 

 

See how the app works here!

 

 Image

Rowinski, D. (2014, January 30). Facebook wants to recreate your news feed with a beautiful  news app. Retrieved from       http://readwrite.com/2014/01/30/facebook-paper-app-attempts-to-reimagine-how-you-read-the-news

Smith, M. (2014, January 30). Facebook announces paper: A ‘distraction-free’ news reading app for ios. Retrieved from    http://www.engadget.com/2014/01/30/facebook-paper-news-app/

 

Blog Posting #1

Twitter: The Outlet to Watch in 2014

Melissa Mandarino

January 22, 2013

 With the start of the new year, we should all be looking out for the next “big thing” in advertising technology. 2014 is predicted to be Twitter’s year, reaching consumers differently than any other social media outlet has been able to do; and now that Twitter is going public, it is ready to make some big changes and improvements. In Garett Sloane’s Advertising Week article, “Twitter’s Tailored Audiences Program Gets More Targeted”, he explains that marketers will be able to “retarget ads to website visitors who also use twitter.” This will give brands the ability to increase exposure of their product or service through a secondary outlet, reinforcing the message. Brands will also be able to communicate directly with their target with something called “Twitter ID”, which is when brands “compile lists of Twitter accounts – based on keywords in users’ bios and their past Tweets – to send Promoted Account messages.” Another strategy according to Sloane in a second Advertising Week article entitled, “Twitter’s 2014 Strategy: The Intersection of Video and Data”, will allow Twitter to become a second screen. Basically, Twitter would have the ability to “harness data and insights from conversations surrounding specific TV shows and then allow brands to reach those viewers.” (Sloane, 2014). This would allow people to interact with their shows as they are watching them. Advertising budgets will increase significantly in 2014 because of this new way of advertising and creating an experience for the consumer. This is an exciting step towards giving consumers what they are asking for. According to an article entitled, “2014: The Year Online Closes the Budget Gap (The Ad-budget Gap!), by Jon Steinberg, media is finally starting to expand their budgets to accommodate online vehicles such as Twitter or Facebook. In previous years, the amount of money spent on digital advertising was not proportional to how much time people were spending online. Steinberg states that, “In the US, people are now spending 5 hours and 16 minutes a day on the Internet…yet digital only gets 22 percent of ad dollars.” In the video discussing advertising with Steinberg, he answers several very good points about why current digital advertising is not successful and how brand sales can grow if we invest in new media. (Steinberg, 2014). 2014 will be an exciting year for Twitter, who will open up a new platform for bridging the gap between consumer and brand with it’s abilities to target consumers and allow them to interact with their favorite programs from traditional media.

 

Video link below! 

https://www.youtube.com/watch?v=kwDwILxpjoo

 

 

Sloane, G. (2014, January 14). Twitter’s tailored audiences program get more targeted. Advertising Week, Retrieved from http://www.adweek.com/news/technology/twitters-tailored-audiences- program-gets-more-targeted-154977

`Sloane, G. (2014, January 20). Twitter’s 2014 strategy: The intersection of video and data. Advertising Week, Retrieved from http://www.adweek.com/news/technology/twitter-s-2014-strategy- intersection-video-and-data-155067

 Steinberg, J. (2014, January 2). 2014: The year online closes the budget gap (the ad-budget gap!). CNBC News, Retrieved from http://www.cnbc.com/id/101305512

 Steinberg, J. (Producer). (2014, January 2). Jon Steinberg on CNBC’s Squawk on the Street 1-2-14 [Web Video]. Retrieved from https://www.youtube.com/watch?v=kwDwILxpjoo