On December 10, YouTube, the popular video sharing site, released its annual “Rewind” video in which the company highlights the years viral videos in one video. The video, created by Portal A, features many hit songs from the year including “Fancy” by Iggy, Meghan Trainor’s “All About That Bass,” Nikki Minaj’s “Anaconda,” and the hit “Let It Go” from the movie Frozen. The music was made by DJ Earworm, who also does a mashup every year of top songs released. One big section of the video highlights the Ice Bucket Challenge. Videos of people dumping a bucket full of cold water to raise awareness for ALS were huge this year. The video was clever because they had many famous YouTube stars dump water buckets on each other’s heads. Some of these people include Epic Rap Battles of History and Smosh. Conan O’Brien, Steven Colbert, Jimmy Kimmel, and even Big Bird made an appearance. Some recognizable YouTube stars include Jenna Marbles, Tyler Oakley, and Bethany Mato. At the end of the video, there are there are links to all the performers home pages.
The video uses the hashtags #YouTubeRewind to promote this video. This has helped spread the video ever further. Basically, “it’s a giant ad for YouTube—the site wants to remind you it’s where pop culture lives now, big or small, definitely remixed.” Click here to see other videos from years past. Throughout the video is the “rewind” sign. It can be seen on a flying flag, on an ice bucket, and written on the screen with lipstick during the song “Selfie” by Chainsmokers. These “Rewind” videos started in 2010.
I had never heard of these videos until this year. I think it is a very smart move by YouTube because it draws a lot of people to the site. I am not that into YouTube, but I do recognize some familiar faces. The video reminds you of what YouTube is there for; “be ready to (re)discover what the site is really about—being a total time suck.” I even found myself clicking on some of the links at the end of the video to watch some videos made by people I did not recognize. So what do you think? Is the video as entertaining as I thought it was?
Beltrone, G. (2014, December 10). Ad of the Day: YouTube’s Rewind Takes You on a Crazy Ride Through 2014 Pop Culture. Retrieved December 15, 2014, from http://www.adweek.com/news/advertising-branding/ad-day-youtubes-rewind-takes-you-crazy-ride-through-2014-pop-culture-161867
I think this is a great move by YouTube. While I do not like this year’s mashup as much as the others, I think the premise is good as it highlights the popular videos while reminding everyone that this is all from YouTube.