Recently I have seen a lot of videos online about how McDonald’s doesn’t sell food that is eatable for people, or that it is made of bones and nasty materials that people would never consider eating. With this, The company sent a reality show host for Myth Busters, Grant Imahara, to the places that provide McDonald’s with their food. In the two videos I watched they were showing us how they make the McNuggets and the McRib. This is really important for the brand as it combats with the negative feedback that they are getting from the public and pretty much putting it in their face that everything they are selling their customers is eatable and is produced under the right conditions.
This sparked my attention because I think it is a great way for a brand to extend themselves to the public and react to the comments that people are putting out about their food. I think that it is necessary to answer some of these lingering questions that food companies often have when it is fast food and quickly prepared in not the best conditions that are visible to consumers. What do you think? Do you think more companies should do this for their food? Do you think these videos end the idea of “gross food” for some people? It is enough for you?
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These aren’t necessarily good advertisements but they are very effective ways to control more branding and a better relationship between McDonald’s and their consumers. Additionally, this form of marketing is effective and is less of an advertisement, However, the only down side is that these were created by the company and this makes it less trustworthy than a different source.
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