Have you ever wondered what would happen to you if you were struck by a rainbow? No? Let me tell you the story of the Skittle Man. Once upon a time, an ordinary man was just hanging out outdoor and he was struck by a rainbow miraculously. And then, he underwent a physical transformation that his skin is now replaced by Skittles. I don’t mean to be judgmental but he looked creepy in the video. He now saves money from going to the barbershop and when Skittles keeps falling off of his body like exfoliation. Because of the way he is now, as a Skittles man, his wife has to cope with this situation and constantly pick up the Skittles that is falling off of him. Besides, he became famous in the neighborhood because if his appearance and the fact that he was struck by a rainbow.
This ad is outlandish and weird in some way. It is intended to imitate a documentary that would “win a prize at Sunday or Cannes”, which tells the hardship that the Skittles man has to go through after the physical transformation. This ad takes creativity to a whole new level that it had become bizarre. Bizarre in a way that people would remember. I am still confused if I liked the ad but it is definitely a different approach that a candy company took to promote its candy. Effective or no? I think it is up to the viewer because ads like this is hard rather subjective since there is no clear emotions that the ad is trying to bring across.
What do you think?
What Is It Like to Have Skittles for Skin? This ‘Documentary’ Reveals the Hardships. (2014, December 10). Retrieved December 14, 2014, from http://creativity-online.com/work/skittles-struck-by-a-rainbow-documentary/38146