Legos has never been a company that you would think reached out to girls and what they want. We always associate it with toughness, boys, building, etc. They have tried to break this mold many times, with different products, and now with their biggest attempt, a commercial directed towards them.
“The ad nicely flatters parents—suggesting Lego is the choice of smart, creative kids who’ve been brought up well—while also recognizing that girls play with Lego differently than boys do.”
Watch the video here: https://www.youtube.com/watch?v=BfhV3Q4LJPM
Lego really took the time to make sure that their message was clear and presented the correct way. This could have gone terribly, but instead they got it just right.
Read the full article here and see how Lego pulled off their first direct ad towards girls. http://www.adweek.com/news/advertising-branding/ad-day-lego-finally-makes-inspiring-empowering-tv-ad-girls-161795
Let me know what you think! Growing up with Legos this is finally something that is directed to me, and I find very interested and forward of the company.