by: Jose Vega, Lexi Genge, Lauren Groberski, Tim Lawden, and Hillary Anthony
We wanted to create a video for The North Face that breaks boundaries. Many of younger consumers have come to associate this brand with an unappealing, materialistic culture that we wished to disassociate with using this advertisement. Our intent is to create a lasting impression on consumers in a serious yet comedic way which will be difficult to forget. By creating a short, simple hashtag we hope to create a “buzz” on social media sites that will help re-shape the image of the North Face.