We made a viral video to promote Canada Goose jackets, which are the best quality and warmest coats available on the market. Our target market is adults and outdoor enthusiasts in both rural and urban areas that experience extreme cold weather. We will create brand awareness for the Canada Goose company through our viral video, and create #GooseWeather to YouTube, Facebook, Twitter, and Instagram to prove to our consumers and potential consumers that Canada Goose coats and products are the absolute best. Since these coats are already very popular in Canada and Europe, we would like to attract more Americans to the brand. Canada Goose is sold in 50 different countries, and increasing this number would increase sales.