Recently, a group dedicated to creating an equal place for women, FCKH8, has been creating videos about girls. These girls are younger than 15 and wear princess dresses. The real controversy? They swear A LOT. It gets a lot of attention and gets people talking that’s for sure. In their newest online video, the girls have black eyes and beat up faces (just from makeup). They talk about domestic violence and standing up for yourself as a women. PLUS, they focus on men’s responsibility in the situation as well.
I personally think these are great. However, I can see why people would be offended by this. Children probably shouldn’t be swearing, especially in permanent and public settings such as these. But I would argue that the same reason we think little girls shouldn’t swear, is the same reason we tell women to ignore men, bring pepper spray, or learn self defense, instead of, you know, teaching men not to rape.
On a more relevant advertising note I think this is an effective viral video. It gets people talking about the subject, which is the ultimate goal of any ad.
Is the use of swearing helpful because it sparks controversy and conversation or does is negatively effect the overall goal of the producers?