It’s not always sunny at Sony

(Image courtesy of

Sony Pictures has once again been a target. In 2011, Sony was hacked and the Playstation (PS) servers were brought down leaving gamers without access to online gaming for days. Additionally, over 70 million gaming accounts had information stolen. I was one of those who had my password stolen and had to change everything. Sony’s been hacked again, but this time it is Sony Pictures.

According to an article from The New York Times’ Nicole Perlroth, a group calling themselves the GOP brought down Sony Pictures Entertainment’s computer systems for a second day. No, Romney, Bush, and Paul Ryan are not behind this, but rather a group of hackers who call themselves the Guardians of Peace.

(Image courtesy of

The hack prevents employees from being to log onto their computers. Instead, the employees are working by pen, paper, and landline (Martin, 2014).  The Culver City, California facility seems to be the only one affected.

The hackers finally released their demands, which, interesting enough, were not about money. Instead, the hackers claim they want equality and that their hack was more physical than virtual (Kastrenakes & Brandom, 2014). The claim comes from someone claiming to be one of the hackers who contacted The Verge to say that they had people on the inside giving them access to the computer systems.

In an email to The Verge, the hacker who identifies as “lena” said, “Sony doesn’t lock their doors, physically, so we worked with other staff with similar interests to get in…” (Kastrenakes & Brandom, 2014).  The hackers are also labeling the Sony Entertainment CEO Michael Lynton as a criminal.

Revealing the meaning of “equality” remains elusive, but if this is truly an inside job, then this blogger suspects it is probably race and gender motivated regarding pay. This is only a theory though and should not be taken as fact.

This hack brings light to new stakes in the war against equality inside the workplace and the importance of employee communication. If this can happen with Sony Pictures, then it could happen in any country in the world. More and more activists are turning to online means in a world that is increasingly doing everything online. This can present problems for companies who do not have good employee relations or who rely completely on technology.

Whatever the reason for the hack, Sony definitely has something to think about regarding how they deal with their publics outside of their management. There are clearly holes in their protection and relations with employees and consumers.


Kastrenakes, J., & Brandom, R. (2014, November 25). Sony Pictures hackers say they want “equality,”worked with staff to break in. Retrieved November 26, 2014, from

Martin, M. (2014, November 25). Sony Pictures Suffers Cyberattack For a Second Day. Retrieved November 26, 2014, from

Perlroth, N. (2014, November 25). Sony Pictures Computers Down for a Second Day After Network Breach. Retrieved November 26, 2014, from

2 thoughts on “It’s not always sunny at Sony

  1. Wow. Very interesting, and at the same time not surprising at all. I do find it ironic that they are targeting innocent peoples accounts to get their “point” across all in the name of equality. Seems pretty counter-intuitive to me. This is scary and I am sure that it makes gamers and Sony consumers uneasy about about Sony products future, present and past.


  2. I feel that this is a very petty way to make a point or get it across to a demographic that otherwise would not have paid attention. This poses a very serious public relations threat to Sony consumers as the above comment touched upon it making consumers uneasy and may drive them away from Sony products in the future.


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