Tiger Woods recently had an article written about him in Golf Digest titled“My (Fake) Interview with Tiger.” by Dan Jenkins. Emphasis on the fake. In the article there are humorous response by “Tiger” poking fun at his scandalous life and alleged aloof, unaware characteristics. Although the article can be slightly offensive to the party it’s making fun of it is nothing that is career ruining. The article ran as a small blurb in a magazine that some people would read and then move on from and it really would have lived a short life if it had not been for the outraged response from Tiger Woods. Clearly, it bruised his ego and his rebuttal response is what got everyone talking about the article, in turn doing exactly the opposite of what he wanted.
This is a perfect example of the Streisand Effect, very common in the public relations field. The Streisand Effect is when someone draws attention to someone or something by trying to discredit the source and in turn ultimately brings more attention to it. Tiger Woods response is published in Players Tribune and titled “Not True, Not Funny”. Here are some pieces from his published rebuttal statement:
“Apparently I’m a humorous automaton who doesn’t understand satire… Journalistically and ethically, can you sink any lower?…I like to think I have a good sense of humor,” Woods continues, “and that I’m more than willing to laugh at myself.”
He also calls Jenkins’ piece “a grudge-fueled piece of character assassination.”
Woods’ piece ends with the following paragraph:
“My representatives and I asked Golf Digest for an explanation, some reason for what I think is journalistically wrong and a pretty cheap shot. Digest responded by saying it was Dan’s humor, and they didn’t think it was unfair or they wouldn’t have run it. Those aren’t great answers.”
It is unfortunate that his golf career is in a downward trend but this was the worst way he could have handled this article. What do you think Tiger should have done to handle this public relations scandal? Although, Tiger is not the best when it comes to handling scandals as we have seen proof of from the sex scandal of 09′. I do hope that he comes back from the huge rift he has seen in his golf career. In the end when it comes to scandals and ruining his public image there is no one to blame but himself.