That is right, Google does “it” once again.
What do I mean by it? I mean that Google, once again, has been the first to revolutionize the marketing and advertising world. Google has made and created many firsts, and they top the charts again with this act. Google has become the first company to rent to the world’s largest and most expensive digital billboard in Times Square, New York. Sure, couldn’t any company have done that? Not really. Unless it was willing to spend a cold $2.5 million. The billboard is eight stories high and is estimated to cost $2.5million. But for how long? Well, at this price you can rent the billboard for 4 weeks.
This is not your average billboard either. The screen, which is the size of a football field, is mounted on the side of the Marriot Marquis hotel. This billboard will be seen by anybody who enters, exits, drives or even flies by Time Square. This could potentially start a trend as well. Due to the amount of people that will be seeing this billboard, if it fits the bill, this could create a copycat scenario among companies. This is a huge step in the field of marketing and advertising. Statistics show that at least 3000,000 people will see the billboard a day. These are astronomical numbers.
This “campaign” will boost yet more revenue for Google, improve its bottom line, and ultimately create awareness. The question that lies on some peoples minds are, why such a house hold name and juggernaut in the digital and technological world spend close to $3 million on a billboard advertisement? Well, Google is the first one to do it, the billboard is one of the most iconic and well-known outdoor advertising spaces, and as stated previously, this could potentially create sales that Goole never imagined. According to BBC News, “The new billboard was turned on on Tuesday evening and will show a nature-inspired digital art piece for a week until Google’s adverts begin running. Hundreds of tourists watched as the screen was turned on.The screen is also connected to cameras, allowing for interactive content.The US tech giant is reported to have hired the screen until January 2015.” (BBC News)