Matthew McConaughey is the new face for Lincoln’s MKC crossover. You’ve probably seen the commercial, or at least a spoof of it on your favorite sketch or talk show: SNL, The Ellen Show, or Conan.
McConaughey isn’t the only celeb promoting name brands. The list is pretty amazing: Rob Lowe for DirecTV, Will Ferrell for Dodge, James Franco for Verizon Droid, Mila Kunis for Jim Beam. Even voiceover work features known actors, because what’s better than recognizing Jim Halpert’s voice in an Esurance commercial or Ann Perkins for Southwest Airlines.
In the past decade, 75% of celebrity endorsements were with athletes, and 25% were with entertainers but today those numbers have flipped, according to Bob Williams with Burns Entertainment, Chicago.
This may have something to do with the recent allegations that the NFL have been dealing with, or the fact that sports have mostly male audiences. Actors are simply seen more, and by a wider and more diverse audience.
With the amount of coverage and spoof, the McConaughey/Lincoln spot has received, I think it’s safe to say Actors are taking the lead in brand endorsements. See for yourself, below.
SNL/Jim Carrey Spoof
McCarthy, M. (2014, November 19). Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines. Retrieved November 19, 2014, from http://www.adweek.com/news/advertising-branding/ad-competition-big-name-actors-pushes-athletes-sidelines-161537