Uber delivered kittens. KITTENS. They delivered kittens to anyone who ordered them for a playdate. I didn’t hear about it, and I’m kind of upset. Now I know some of you already knew about this, and maybe I live under a rock. But if I do, a decent amount of my friends both cat-loving and cat-hating must do the same because they were not aware of this event either.
On National Cat Day, (because apparently that’s a thing) seven cities across the United States delivered kittens to anyone’s doorstep who ordered them. For $30, anyone could order a playdate with a cat via Uber, and an Uber would bring you a cat for a fifteen minute play date.
Here’s the kicker, ALL the proceeds from the playdates went towards the local animal shelter that these kittens came from. All the animals were up for adoption at from one of Chicago’s many adoption centers, and these playdates allowed for the kittens to be free of their cages for a period of time and greatly exposed them to the community. The entire program was really a wonderful and forward-thinking idea, so why didn’t I hear about it?
I have the Uber app on my phone. It is linked to my email and while I don’t follow Uber or any major animal shelters on social media, I use Uber frequently and donate to PAWS, one of the largest animal shelters in Chicago. This is the second year that Uber and the ASPCA have teamed up to bring kittens to peoples’ doorsteps, and I really think that the potential outcome for the campaign could be huge. When looking at successful ad campaigns, most have advertising for the event that is just as heavy as a build up to the event as the actual event itself. Because the campaign is most likely directed at people in our demographic, the use of social media alone is crucial for the success of the campaign. I think the event could have gone viral so easily. I hope they do this again, and I hope they implement a better strategy next time, so even more people are aware of it.