Every year numerous people can’t wait for Starbucks to return with their beloved holiday flavors. This year’s Christmas season yields an exciting new flavor in the coffee world. For the first time in five years, Starbucks, a world leader in the coffee industry, is releasing a new national seasonal flavor.
“The arrival of the first new holiday handcrafted beverage in five years – the Chestnut Praline Latte” (“Starbucks Unveils Reimagined In-Store and Digital Innovations for Holiday 2014 and Beyond” 2014) has gotten many positive reviews on social media. “The newest Red Cup offering was trialed in selected stores across America in 2013 and has this year, been rolled out nationally” (Countdown to Red Cups 2014).
Countdown to Red Cups provides a passionate explanation of the beverage: “A seasonal chestnut infused chocolate flavor in espresso with steamed milk, topped with whipped cream”(Countdown to Red Cups 2014). It does sound pretty delicious. I have yet to try it myself, but I certainly plan to once I get the chance.
If you are eager to try the flavor or even make it a part of your morning routine, you can purchase the Chestnut Praline syrup on the official Starbucks website. Pictured below is the syrup.
Starbucks accompanies the photo with the words:
“Like chestnuts roasting on an open fire, this chestnut praline syrup brings the flavors of winter to the coffee drinks you make at home. Top off your coffee or latte with sweetened whipped cream and crushed nuts or spice for an extra cozy treat. Syrup includes a handy pump for dispensing” (“Starbucks® Chestnut Praline Syrup” 2014).
Starbucks certainly knows how to write with the holiday spirit in mind. This is not to say that this drink’s introduction has been 100% smooth sailing.
The site also reveals the latest controversy regarding the introduction of the beverage:
“Not everyone is happy with the new festive flavor as it seems that Chestnut Praline Latte has replaced the Christmas favorite, Eggnog Latte” (Countdown to Red Cups 2014). If one visits this site, one can click on a link that will transfer them to a petition that they can take part in to “bring back eggnog to Starbucks” (Countdown to Red Cups 2014). While a new drink is exciting, many will miss the eggnog holiday option.
What are your thoughts?
Will you miss the eggnog flavor?
Are you excited about the new Chestnut Praline Latte?
Chestnut Praline Latte. (2014). Retrieved from Countdown to #REDCUPS website: http://www.countdowntoredcups.com/menu/chestnut-praline-latte/
Geereddy, N. G. (n.d.). Strategic Analysis Of Starbucks Corporation. Retrieved from Harvard website: http://scholar.harvard.edu/files/nithingeereddy/files/starbucks_case_analysis.pdf
Starbucks. (2014). Starbucks Unveils Reimagined In-Store and Digital Innovations for Holiday 2014and Beyond. Retrieved from Starbucks Newsroom website: http://news.starbucks.com/news/ starbucks-unveils-reimagined-in-store-and-digital-innovations-for-holiday-2
Starbucks Store. (n.d.). Retrieved from Starbucks website: http://store.starbucks.com/starbucks-chestnut-praline syrup/011032640,default,pd.html?&srule=Featured&start=0&sz=20&q=Praline&navid=search