If you as any American where they were or what they were doing September 11, 2001, I am sure they could give you a specific answer in a heartbeat. It was a day that changed all of our lives. For a few hours time stood still as we watched the Pentagon burn, heard news of a plane heroically crashed into a field in Pennsylvania, and the two World Trade towers collapse across the streets of New York City. If there had ever been a time to stand together, it was then, as we watched our nation fall apart.
Now, thirteen years later, One World Trade has been resurrected in the spot where the Twin Towers once stood. Back and better than ever, One World Trade is opening up its sky deck to the general public. But, how do you brand such a sacred and hollow ground where so many lost their lives?
When providing a tagline for the One World Trade sky-deck, the idea was to brand the nearly 50-mile radius visible from the perch. Additionally, the name had to resonate. Finally One World Trade adopted “See Forever”. This encapsulates the feelings and emotions of the World Trade Center, and is symbolic of Americas victorious resurrection from one of the lowest points in history.
Given the history surrounding this site, do you think it is appropriate to brand it for a profit? Does the See Forever branding resonate with you?
Klara, R. (2014, November 5). How One World Trade Center Is Branding Its Spectacular Views. Retrieved November 6, 2014, from http://www.adweek.com/news/advertising-branding/how-one-world-trade-center-branding-its-spectacular-views-161183