Animated posters? Basically, it is a picture with special effects – similar to GIFs. Imagine an image of a nice hot Thanksgiving meal set at the dining table. You see the steam, but with animated posters the steam is moving – swaying left and right as it rises and then disappears.
The first examples I saw of animated posters were for Disney’s promotions of “Into the Woods.” I saw the subtle movements of mist and hair being blown by the wind. At first, I thought I was hallucinating.
The idea is innovative. Who would have thought to animate posters? It’s definitely some creative genius
Pro #1: The animation gives life to the posters, making them to appear more realistic to the setting.
Pro #2: If audiences notice the slight movements, they would be more drawn to looking at the poster. We are so bombarded by media today that I am starting to ignore ads.
Pro #3: The animation is awesome use of today’s technological and creative innovations.
Animated posters, however, do have some cons too.
Con #1: The posters aren’t really posters anymore. It’s not like you can take this and put it on your bedroom wall.
Con #2: Rather than a poster, it seems more like a video now. This form of advertising cannot be used beyond some type of screen.
Con #3: Since there isn’t major movement happening in the poster, audiences can also easily dismiss it.
Griner, D. (n.d.). These Subtly Animated Posters for Disney’s Into the Woods Are Creepily Compelling. Retrieved November 6, 2014, from http://www.adweek.com/adfreak/these-subtly-animated-posters-disneys-woods-are-creepily-compelling-161253