Last Monday afternoon Wal-Mart removed a tab from their website labeled “Fat Girl Costumes” and issued an apology to the public. Due to some massive slipup this offensively named section was featured online when browsing Halloween costumes for plus sized women.
Wal-Mart says that this issue is more of an external incident instead of internal. The labels on Walmart.com are computer generated through high engine optimization effort to create labels that can be easily searched and found. The only problem with this is that it slipped completely by Wal-Mart associates for long enough for customers to view this atrocious label and respond to it on social media. Teenage blogger Ally states, “When you’re plus sized, Halloween can be downright scary,” she wrote. “Not the ghost and ghouls, but finding a costume.”
This label is embarrassing to Wal-Mart and a publicity disaster. Not only plus sized women but people everywhere will not respond well to this options of Halloween costumes. I wonder how much this will affect Wal-mart sales and customers in the future. There is nothing that Wal-Mart can say at this point in response except apologies. What do you think about this fiasco? Is it Wal-Mart’s fault or the technical people in charge of making sure the website is running with no labeling mistakes and all. Should people take so much offense to something that was a mistake?
Wal-Mart has taken the blow somewhat elegantly, responding to any and all statements regarding the “fat girl costumes” section. I assume after the backlash it will not be an option that is featured on the website again in the future.
Wilson, M. (2014, October 29). Walmart: ‘Fat Girl’ costume section ‘should have never been on our site’ Retrieved October 29, 2014, from http://www.prdaily.com/socialmedia/Articles/17517.aspx