For those that don’t know Uber, it is a service that connects customers to drivers around the area through an app. As a avid Uber user, I find this company to be an extremely effective and successful app. Most of my friends use Uber. I have yet to find someone who doesn’t use Uber or Lyft in the city of Chicago. And why not? It’s a service that is readily available to you.
As I was scrolling through Twitter, I found that #UberKittens was trending. In honor of National Cat Day, Uber has teamed up with ASPCA and Cheezburger to deliver kittens to people’s home in 7 different cities. Cities include Chicago, Austin, DC, Phoenix, San Francisco and Seattle. Instead or in addition of having the options of ordering a car to pick you up, you can order Uber to deliver kittens to your doorstep for you to spend 15 minutes with. The cost is only $30.
If you are interested, you have to open the app between 12 pm-4 pm, and request the KITTENS option in the app. Uber asked for people’s patience as they predict a high demand for UberKITTENS, especially since there was a kitten shortage last year in New York. Once it is set-up, a car will deliver kittens and one of the best parts about this is that they are eligible for adoption, so the cat you spend time with can become a part of your home. In addition to the adoption aspect of this whole effort, every dollar given is donated directly to participating shelters in cities, so Uber is doing a great job at attracting customers and the public by showing concern for animals that need homes. Any animal lover also has the option of donating any amount to the app for the cause. In my opinion, their communication efforts to get users engaged and to try to give back to the community by finding homes for these kittens makes this company stand out against competitors. Attracting animal lovers is a good idea as there are many out there that would love to get 15 minutes with a kitten and help find homes for them.
Uber’s effort is to extend awareness about cat adoption and to promote adopting cats from shelters, rather than from breeders.
So, what is your response to the idea of UberKITTEN?
Gebreyes, R. (2014, October 29). In Honor Of National Cat Day, Uber Is Delivering Kittens In Cities Across The U.S. Retrieved October 29, 2014, from http://www.huffingtonpost.com/2014/10/29/uber-national-cat-day_n_6069316.html
UberKITTENS is Back! (2014, October 29). Retrieved October 29, 2014, from https://blog.uber.com/KITTENS
D’Onfro, J. (2013, October 29). There’s A MASSIVE Shortage Of Uber Kittens. Retrieved October 29, 2014, from http://www.businessinsider.com/theres-a-massive-kitten-shortage-in-nyc-2013-10