The internet is a nuance that defines who we are. The majority of our lives somehow find their way and then play out online. While this fact and increasing commonality within life can be considered good and bad, a definitive proper, right way exists regarding how to operate within the Internet’s boundaries. The Internet has its fair share of stars, people who shine the brightest among the countless profiles and content many consider to be meaningless clutter.
So what differentiates the ultra-famous from the peasants? These celebrities and destination web accounts are electronically savvy. In other words, they know what to post, when to post it, and how long their message should be to engage viewers and spark conversation.
“Every piece of content should be as long as it takes to convey the message, and no longer.”
The ideal character count varies depending on the medium the content is tailored for. On Twitter, tweets with content between 71 and 100 characters has a 17 percent higher adoption rate. Facebook content with character counts no higher than 40 see an 86 percent bump in engagement friend activity than posts containing higher character amounts. Memorable domain names are typically short and easy to remember, and they do not contain hyphens. The hashtags that trend do not have spaces and definitely no special characters. Hashtags also are not slang terms; rather, proper grammar seems to resonate better with audiences.
Word count differs from character count. Blog posts that have headlines with 6 words or less capture the most attention, and lead to higher click through rates. The entire blog post should be no more than 1,600 words. LinkedIn is a nuanced platform, and content creators should stick to 16 to 25 words per post for business marketing and 21 to 25 words per post regarding consumer marketing.
Consumers are responding to visual communication messages like never before. Though one should carefully craft these messages to avoid losing the viewer’s interest. A YouTube video should be no more than 3 minutes in theory. For a video to go viral, it must be short, sweet and to-the-point. YouTube’s top 50 videos have an average runtime of 2 minutes 54 seconds. For presentations, follow the 6-minute rule while having around 60 slides of visual graphics that support the content you are presenting.
While these rules are not law, trends show that every marketer should take these black-and-white statistics seriously. Rules are made to be broken however. If your message necessitates different character, word, or minute lengths, by all means, make your message the most meaningful it can be.
Rules are made to be broken however. If your message necessitates different character, word, or minute lengths, by all means, make your message the most meaningful it can be.