At the end of every year, I always look forward to the different seasonal advertisements that come out. Aside from Christmas and Thanksgiving, Halloween is always something that is fun and festive that people always look forward to. Everyone looks forward to the large array of Halloween candy to indulge in. This year, Crest came out with an advertisement about oral health and Halloween candy that will remind you how much kids love Halloween (and Halloween candy).
Crest’s advertisement named Crest’s advertisement as the “Ad of the Week.” The ad takes place as a focus group with children testing the effects of Halloween candy on children. After the kids eat large amounts of candy, the room is quickly filled with loud, obnoxious yet charming kids. The video ends with a short message that reads: “Halloween candy may have an effect on our kids, but not on their teeth. Thanks to Crest, their teeth are covered” which ties Crest back to the advertisement in a fun and witty way. Roo Ciambriello from AdWeek describes the advertisement and says in the AdWeek article, “It’s all somehow simultaneously awful and fun.”
Although I love seasonal, holiday-oriented advertisements, I found this one to be slightly overwhelming and annoying due to the screaming of the kids. What are some of your favorite holidays ads?