If anyone has heard about the Fckh8 Campaign then they know that they rely heavily on curse words to get their message across. Their campaign first started as a way to protest anti-gay laws, but now it has expanded to protest anti-feminist groups. They just released a video called “F-Bombs for Feminism: Potty Mouthed Princesses Use Bad Words for Good Cause” and it’s generating a lot of buzz. In the video, there a few little girls dressed up as princesses and it quickly goes from sweet to serious. The girls start saying how they aren’t just princesses, and don’t need saving; they’re independent. They bring up issues with unequal pay and violence against women, and basically just say “what the fuck” (excuse the language) to everyone against feminism.
A lot of people are having trouble with this ad, though. Many people don’t like the way the organization is using young children to sell shirts and raise money, but personally I don’t see a problem with it. I wouldn’t go so far to call this exploitation, because if they’re so young their parents are more than likely allowing them to participate. I think this is an interesting way to advertise a cause, an important one. They are appealing to a young, hip demographic that is desperate for new ads and creativity. It’s an ad with substance, and shock value, and is getting conversations started (which is the point, after all). Some think it is “unethical” to take a cause that people care about and try to make money from it…but they aren’t doing anything that other organizations aren’t doing. When Fckh8 makes money from their shirt sales, a portion of the profits go to different organizations surrounding that cause. I say good for them for making their approach so different, and creative, and for really getting the topics discussed.
Vitto, L. (n.d.). Little Girls Drop F-Bombs for Feminism in New Fckh8 Ad [VIDEO].
Mashable. Retrieved October 24, 2014, from http://mashable.com/2014/10/22