Potty-Mouthed Princesses Curse for Good Cause

If anyone has heard about the Fckh8 Campaign then they know that they rely heavily on curse words to get their message across. Their campaign first started as a way to protest anti-gay laws, but now it has expanded to protest anti-feminist groups. They just released a video called “F-Bombs for Feminism: Potty Mouthed Princesses Use Bad Words for Good Cause” and it’s generating a lot of buzz. In the video, there a few little girls dressed up as princesses and it quickly goes from sweet to serious. The girls start saying how they aren’t just princesses, and don’t need saving; they’re independent. They bring up issues with unequal pay and violence against women, and basically just say “what the fuck” (excuse the language) to everyone against feminism.

A lot of people are having trouble with this ad, though. Many people don’t like the way the organization is using young children to sell shirts and raise money, but personally I don’t see a problem with it. I wouldn’t go so far to call this exploitation, because if they’re so young their parents are more than likely allowing them to participate. I think this is an interesting way to advertise a cause, an important one. They are appealing to a young, hip demographic that is desperate for new ads and creativity. It’s an ad with substance, and shock value, and is getting conversations started (which is the point, after all). Some think it is “unethical” to take a cause that people care about and try to make money from it…but they aren’t doing anything that other organizations aren’t doing. When Fckh8 makes money from their shirt sales, a portion of the profits go to different organizations surrounding that cause. I say good for them for making their approach so different, and creative, and for really getting the topics discussed.



Vitto, L. (n.d.). Little Girls Drop F-Bombs for Feminism in New Fckh8 Ad [VIDEO].

            Mashable. Retrieved October 24, 2014, from http://mashable.com/2014/10/22


5 thoughts on “Potty-Mouthed Princesses Curse for Good Cause

  1. I think the only way to make “light” of this situation is with Fckh8’s campaign. It’s approachable because of the kids but brings awareness to serious problems. It wouldn’t make as strong of an impact if teens or adult women were making those statements. It’s obscene and appalling for a reason, just like the issues that are mentioned.


  2. I don’t like this ad. I don’t think it’s funny, but then again I’m a new parent myself. I wouldn’t subject my child to blurting out things like this that are, really, an adult issue. Those kids most likely don’t understand exactly what they’re doing, but their parents are telling them it’s ok because they’re getting a pay check from it so they’ll have their kids say and do whatever.

    I think there’s a way to advocate for something, but having kids spouting off profanities isn’t the way. I also feel that the company is merely using social issues as a way to make a buck. Sure, they’re giving $5, supposedly, to causes, but in the end they are in it for profits as the end game, not a cause.


  3. I love this campaign’s approach to an issue that needs to be addressed. What a wakeup call! These kids are a riot. However, I would be interested in hearing out the girls who were featured in this video and seeing what they took away from it.


  4. I understand that the harsh language is supposed to grab the viewer’s attention and point out that we should be much more offended by inequality than by a foul word, but I really don’t like this ad. First of all, a lot of the girls in video look awkward or uncomfortable dropping the F-bomb in front of a camera. Also, I don’t think instilling these little girls with a sense of anger and “sass” toward the subject is going to help them solve anything.


  5. I think its hard for some people to see young girls shouting our profanities over an issue they probably have no opinion about and are unaware that it is an issue in society. But yet I love this and even though there is a lot of negative feedback, bad publicity is still publicity and is still bringing awareness to the issue and making people talk about it. Getting people to talk about the issue, whether you agree with the campaign or not, was exactly the point. I understand why they chose to feature young girls, feminism does start at an age that young and it is not an adult issue. If you look at Verizon’s commercials, they are targeted young women to become something they were once told they could not do because that’s a man’s job. Young girls need to know that they do not need to grow up as a princess, to be proper, and pretty, which is often what young girls grow up believing.


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