This is a very simple advertisement, yet very timely and relevant. It depicts two young adults who are in love standing next to each other. But rather than physically hugging, kissing, or talking to each other, they instead are sending their love through emojis, pictures, and word bubbles. The name of the advertisement is “Say love you better”, and at the end of the ad it said “Say anything better”.
The purpose of this ad was to promote the use of Facebook’s Messenger App. Through the interactions of the two young adults who were in love, all of the various features of the app were displayed, such as sending pictures, emojis, text, videos, and voice memos. The question I was left with after watching this ad is the ethical use of love. This ad made love seem very impersonal and more of a joke than a serious human emotion. Love almost seemed inhuman because of the lack of verbal and physical interaction between the two young adults. So is this ad leading a movement towards a lesser-valued, inhuman version of love?
After watching this, I thought about whether the right market was being targeted. Statistics show that mother and adults are starting to use Facebook more so than young adults and teenagers. So did they choose the right target market? I think yes. Though their target market are not the biggest users, that obviously shows a need to reach out to this younger demographic again.
Overall I think that this advertisement was successful. Facebook really knew their target market, and knew what they wanted to convey to that market. The content and strategy is very relevant, fitting, and relatable to a younger demographic. And come on, who does love to love?
1) Did this make love seem not serious?
2) Why does Facebook need to promote a Messenger App when there are no ads or a source of revenue?
3) So is this ad leading a movement towards a lesser-valued, inhuman version of love?
“Say Love You Better.” YouTube. YouTube, n.d. Web. 23 Oct. 2014.