Don’t get me wrong, I am all for what the organization FCKH8 stands for. FCKH8 is a non-profit company that sells t-shirts, most often emblazoned with slogans relating to marriage equality, feminism, sexism, and racism. They are very passionate about what they do, in fact, when I visited the webpage to look up information on the organization, a live chat service popped up asking if I had any questions about what they did or about the website. But one advertisement that they have just recently started to run didn’t really appeal to me.
The new campaign focuses on women’s rights issues. They discuss equal pay, the fact that 1 in 5 women will be sexually assaulted or raped by a man in her lifetime, and general sexism that exists. The spokeswomen for the advertisement discuss these issues in the normal way that PSAs go, except there are two major differences. They employ the frequent use of the f-word and its variants, and also the spokeswomen are little girls. It is called: F-Bombs for Feminism.
Most of the time language such as that doesn’t bother me, you might hear me use it sometimes, and being around college students all day they become a part of the vernacular. But the use of expletives by young girls wearing princess costumes is just a bit inappropriate to me. I understand that the words were used to give shock value to the cause. In fact, the point is supposed to be that it is so shocking to society that these little girls have potty mouths and not that 1 in 5 women are sexually assaulted. But watching it is just so difficult for me and makes me wonder what kind of parent would encourage this. You can watch it for yourself on the front page of the FCKH8 website (it was taken down from YouTube and Vimeo).
So to me, I feel that generally the use of expletives by young children is a no. There is a reason that this type of thing just isn’t socially popular (does anyone remember the scandal around the movie Kickass?). I also feel that just because your organization stands for something good doesn’t mean that you have a free pass to shock people with generally accepted immoral things. It just doesn’t sit well with me.
What do you think? Is this ok? Or is there a line that shouldn’t be crossed?
Cullers, R. (2014, October 22). Watch This 6-Year-Old and Her Friends Drop F-bombs for Feminism (and to Sell Clothes). Retrieved October 22, 2014.
FCKH8.com. (n.d.). Retrieved October 22, 2014.