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“Chanel No 5. makes you irresistible. At least, if you’re Gisele Bündchen.” The brands latest 3 minute and 16 second advertisement shows off just how luxurious the the perfume is. Bündchen plays the role of a glamorous surfer, model, and mom who drives a sports car and lives in a mansion made of glass. It is supposed to be the second part of the Chanel ad staring Nicole Kidman back in 2004. The overall video is a love story between Bündchen and an unnamed man. He leaves her a note at the beginning, and Bündchen must go find where he ran off to.

The song playing in the background is “You’re the One That I Want” from Grease, but many would not even recognize the popular lyrics. Lo-Fang completely recomposed and performed it so it would have a more eerie, romantic feel. Directed by Baz Luhrmann, the same director of The Great Gatsby, the video has a feeling of elegance and class.

In a press conference about the ad, Luhrmann said, “In a way, Gisele became the script. I knew her when she was quite young and starting out, and she’s evolved so much in both her life and work. The film reflects that—this woman has a child, a real job and then she has this relationship. Gisele is the Chanel woman now.”

Just like in class today, celebrities used in advertisements can be risky, but I think Chanel chose the perfect person for the ad. Bündchen is smart, beautiful, and a mom. I think she represents everything Chanel is trying to convey in their ad. She seems dependable, talented (she has appeared in the recent campaign for Under Armor), and has a good image to the media overall.

Watch her in the video below:

The campaign even has a hashtag #TheOneThatIWant shown at the end of the video.

So what do you guys think? Does Gisele make Chanel No. 5 look desirable? She sure has sold me on the product. Chanel spent a lot of money making this (Nicole Kidman’s ad cost around $42 million). But I think it is necessary for the Chanel’s “brand image.” If a person is going to spend a hundred dollars on perfume or thousands of dollars on a handbag, Chanel better make them want it. Chanel is selling a “fantasy” with this commercial, and with over one million views on YouTube within the first 24 hours, I think they are doing it right.


Beltrone, G. (2014, October 16). Brand of the Day: Chanel No. 5 Finds a New Muse in the Stunning Gisele Bündchen. Retrieved October 16, 2014.

3 thoughts on “#TheOneThatIWant

  1. I think it is kind of interesting that Chanel still makes such elaborate advertisements. Obviously the brand has been around for a very long time with large group of loyal consumers that does not seem like will go away anytime soon.


  2. Selecting the perfect celebrity endorser is always hard. But I think Channel never makes the wrong choice. From the ads and commercials released these years, Channel does keep its original taste and try to combine the modern characteristic into it.


  3. Even though I’m not a huge fan of Gisele Bundchen, I think she does fit into the caliber of the type of “look” Chanel goes for. Chanel did an excellent of job of creating this fantasy appeal ad. It was a tad cliche at times, but they did it tastefully and with grace! Even though I would never buy Chanel No 5, I do think this ad would convince others in their target audience to go out and purchase it!


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