On the heels of her next album release, Taylor Swift is at the forefront of the spotlight. Is there anyone that has chronicled our love lives better than Tay Tay? We practically grew up together. But, recently T-Swift has been struggling to connect with us. We aren’t so thrilled by her change of pace, and quite frankly her dance moves are painful to watch. So, what are the two things that millennial girls love the most? Diet Coke and kittens.
This commercial is every millennial girls dream, the more Diet Coke you drink to more kittens appear in your apartment. Who wouldn’t love that?!
With millenials becoming harder to connect to, and Taylor Swift slowly drifting into obscurity it was a no brainer to bring the two together. Coke commercials have become very predictable, and the surprise of appearing cats was a magical experience.
The lighthearted spot was the perfect combination of surprise and fun. The only part of the commercial that seemed to really be pushing a point was the end, when Taylor plugged her new album. I was really enjoying it up until that point, and for a second considered what it would be like to be Taylors bff.
It has become clear that in order to actually sell a product to millenials, you cannot explicitly sell a product. You have to weave it into a lifestyle piece or make it seem like a story, not an informational advertisement. In an age of brand loyalty and obsession this Diet Coke advertisement hits the spot.
Maskeroni, A. (2014, October 16). Ad of the Day: Every Time Taylor Swift Takes a Sip of Diet Coke, Kittens Magically Appear. Retrieved October 16, 2014, from http://www.adweek.com/news/advertising-branding/ad-day-every-time-taylor-swift-takes-sip-diet-coke-kittens-magically-appear-160802