My family and I always go to Disney World on vacation. We’ve been going for years and even though we’re all too old to like it so much, we do. It’s more acceptable now, however, because I have two young nieces and we can say that we are going for them.
Anyways, Disney World has made a lot of major changes in the past year that have incorporated many new technologies that make the visitor’s experience better, more efficient and easier.One of these new technologies is their MagicBands. MagicBands are small bracelets that contain information about the visitor on a small microchip. The bands are given to each guest before they enter the parks.
The MagicBands are used for many things, such as your admission ticket, paying for things inside the park, for FastPasses (Passes that allow you to get through lines faster) and for getting into your hotel room. Before the bands, visitors would have a key card that got them into the parks, into their hotel rooms and it was used for paying for things inside the parks. Additionally, visitors would get a separate paper ticket for their FastPasses. However, not these bands combine all of these things into one.
Physically, the MagicBands come in many colors, are very lightweight and virtually unnoticeable while wearing.
The way the MagicBands work is by using NFC (Near Frequency Communications). The microchip inside the band has your room information, your credit card, your Fast Pass tickets and your admission ticket built in. This microchip is connected to an NFC antenna. When entering the park, unlocking your room, using the fast pass, and paying, all the visitor has to do is touch the band to the NFC receivers that are located all over the parks and the bands do the rest. Disney World has these NFC receivers located at every checkout, on every hotel door, at the beginning of every ride and at every entrance to the park. By simply having visitors tap their bands to the receivers, all the transaction processes are streamlined, thus making everything more efficient and faster.
Disney World is the first theme park to use this technology in this way and is pioneering the future of NFC device usage in theme parks. The MagicBands did have a bit of a rough start with many customers finding them confusing and frustrating to use. However, Disney is continually improving the bands in order to make them as helpful and as easy to use as possible.
Walt Disney World. (n.d.). MagicBands & Admission Cards | Walt Disney World Resort. Retrieved from https://disneyworld.disney.go.com/plan/my-disney-experience/bands-cards/