Time Warner will make some major HBO available to people who don’t subscribe to cable services. As long as you have internet access, you’ll be able to watch shows like Game of Thrones online.
With the way that television is going, online is the way to go. Less and less people are subscribing to cable services because of sites like Netflix and Hulu Plus. Also because there are so few providers that prices have skyrocketed for cable services. In my last blog, I wrote about how Netflix and thousands of other sites put a spinning logo on their site for a day to bring awareness of how cable and internet companies like Comcast are slowing down channels unless these sites pay money. People are straying from cable to support their favorite websites and relying on streaming their shows.
In terms of marketing and advertising, HBO’s strategy of going online is brilliant. When users want to find their favorite shows, they are searching the guide on their television. They are searching for the show online and trying to stream it. By putting shows online, they can attract far more users and subscribers.
HBO’s decision to go online will influence existing competitors to move to the web and it will create a whole new set of direct competitors for HBO, like Netflix. This market will greatly expand with this huge move.
The future of television can be predicted with this one move. Eventually, cable won’t exist. No one can say when this will be, but it will more than likely be the case.
Saba, J. (2014, October 15). Time Warner to launch HBO as streaming broadband service. Retrieved October 15, 2014, from http://www.chicagotribune.com/business/sns-rt-us-time-warner-investors-20141015-story.html