Have you heard of Ello? If not, you are behind on the times. Ello is a new social network which carries great and impactful significance within the nuanced social network sphere. Shaking up the field, Ello is a source of light, brightening the melancholic dullness we now feel as we navigate our newsfeeds. Check it out, here.
Ello differs from its social peers through its advertising policies. More specifically, no advertisements exist on the social platform, its most distinguishable quality. Ello’s profit will instead stem from premium benefits Ello users can buy. Ello is invite only. Though since Ello is still in its early beta form stage, an invitation is not guaranteed to everyone who requests one. Currently, Ello receives 45,000 invitation requests per hour.
Through this specific social network structure, Ello can be a destination for poets and madmen, which advertisers will theoretically be unable to profile and market towards. Ello gives its users freedom to express themselves without fear of being monitored. And though this feature defines the user experience within Ello, the network offers other great experiences as well. Users can mute and block other users, see each post’s reach and scope, along with a myriad of others.
So will Ello be a thing? Who knows, only time will tell. If history paints an accurate picture, then the qualities that make Ello distinctive might just be enough to create a new social trend. Facebook usurped Myspace due to its uniqueness, Instagram has become the best social network for unrefined visual expression, and there always seems to be a shiny new frontier introduced to consumers every few years. Arguably, Facebook has become the most intertwined social media network ever. Facebook’s users are vast and all encompassing. People use it simply because everyone else does too. Internet privacy is a finicky subject, though. And Facebook’s data practices against its users have become a source of public knowledge, immense anger and heated debate.
People yearn for a social medium where their identities remain private, and their thoughts, feelings and opinions are true and unrestricted. And only when users feel free to be themselves, will meaningful content that hypnotizes its viewers really begin to manifest. This is of course the ultimate goal of Ello. The interface is simple, clean and therefore beautiful. The thoughtfully-designed interface, though simple, gives its users a rich, profound experience letting the content speak for itself. Pure inundated expression. Say hello to Ello, and the future of social networks.