Sorry to disappoint people, but guess what–Red Bull does not actually give you wings. Since 2002, the company has falsely advertised this in their ad campaign. These false advertisements have finally caught up to Red Bull because a class action law suit was filed against them. It is said that “increased performance, concentration and reaction speed,” are not the true results of the product. The plaintiffs did not actually say they expected to grow some wings after drinking the popular energy drink, but they were disappointed that their physical/athletic abilities did not improve. Red Bull decided to settle, which was passed by the U.S District Court of the Souther District of New York. Although the court did not rule in favor of either side, Red Bull decided to settle because “distractions and costs of litigation.”
You can read the settlement here.
In a statement to Bevnet, the company said, “Red Bull settled the lawsuit to avoid the cost and distraction of litigation. However, Red Bull maintains that its marketing and labeling have always been truthful and accurate and denies any and all wrongdoing or liability.” It also claims, “Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable.”
As a result, Red Bull settled for $13 million. Anyone who has purchased a Red Bull within the past 12 years (January. 1, 2002 and October. 3, 2014) can file a claim. You will receive a $15 voucher towards Red Bull products or a $10 check if you fill out a claim form.
When I first read this, I honestly thought it was joke. The plaintiffs had to be after the money it would provide them. That a claim like this can be made is a joke. This should not even be considered false advertising. “Red Bull gives you wings” is just a slogan not to be taken literally, and it is common sense that it shouldn’t be. Do you think the company did the right thing by settling? Should they have been clearer in their advertising strategy that Red Bull is meant to only be an energy drink and will not actual increase physical and athletic improvement?
Contreras, O. (2014, October 8). Red Bull agrees to pay you back $10 if you bought one of their energy drinks since 2002. Retrieved October 9, 2014.
Good, D. (2014, October 9). If you Bought a Red Bull Since 2002, You Could Get $10. Retrieved October 9, 2014.
O’Reilly, L. (2014, October 8). Red Bull Will Pay $10 To Customers Disappointed The Drink Didn’t Actually Give Them ‘Wings’ Retrieved October 8, 2014.
Red Bull to refund customers in false advertising settlement. (2014, October 8). Retrieved October 9, 2014.