One of the largest issues people tend to have with in app advertisements is that they cannot be avoided. On YouTube a predetermined five seconds of time must be dedicated to an advertisement video before the intended video content can be reached. With Facebook there is typically a myriad of distracting ads that hug the borders of the users smartphone screen. Consumers do not like to be forced to watch advertisements. Whenever it is made known that an app is going to start showing paid advertisements there is typically a great deal of user backlash. This may or may not be the case for Snapchat.
Snapchat is photo message social media application that allows the user to send photos or videos known as “snaps” to other users. These snaps can have a lifespan of up to ten seconds before the snap “self destructs”. Another feature is for the user to create a compilation of photos or videos known as “my story”. The my story feature are where the paid advertisements will be displayed. This is good news! For those who are not familiar with the my story feature, they can only be activated or shown if the user wants to see them. They are in complete control of the content and can “cherry pick” what advertisements they would like to see.
Some might say this will mean no one using Snapchat will ever willing click on a My Story for an advertisement. I disagree. If the product or company is relevant to the consumers interests or lifestyle than why wouldn’t they check it out? What Snapchat is doing is giving it’s users room to breathe. Something that is uncommonly rare in the in app advertising game. If you’d like to buff up a bit more on the subject than check out the link below!