Early in the year popular pornographic website, PornHub, held a contest on their tumblr page to pick their next, non-pornographic advertisement. After wildling the over 3000 submissions down to a mere 15, the winner was chosen. The selected advertisement was displayed over New York City’s iconic Times Square for literally the whole world to see. The ad featured two hands making a heart shape, with the PornHub logo in the middle. To complete the picture ad, Nuri Galver the designer, pictured peoples of all nationalities singing a parody of the Beatles song, “All You Need Is Love” titled, “All You Need Is Hand”.
Placing an advertisement in Time’s Square has long held the significance that your brand has finally made the big time. If you want to reach not just your target market, but also the world, you can do so. If you can make it here, you can make it anywhere. Speaking of target market, is there a specific market for a pornographic website. One of the other contenders focused on having it all, for any type of person. At the end of the day pleasure and masturbation is for everyone. In addition, with the World Wide Web yielding thousands of porn sites, most sites with a cult following, is it worth it to try to bring an influx to one specific website? Everyone has personal preferences when it comes to stuff like this, and it would be difficult to sway their attachment from a certain site.
Late on Wednesday it was reported that the billboard had been removed, with no explanation from the pornographic great.
In the age of the Internet, is it necessary for an Internet based company to place and advertisement in, what could arguably be called the busiest place in the world? Granted the advertisement was non-pornographic and by all means tasteful, could there be some issues surrounding placing such an advertisement in such a place?
Maskeroni, A. (2014, October 8). Pornhub Erects Huge Billboard in Times Square After Long Search for a Great Non-Pornographic Ad. Retrieved October 9, 2014, from http://www.adweek.com/adfreak/pornhub-erects-huge-billboard-times-square-after-long-search-great-non-pornographic-ad-160632