The other day while I was scrolling through my Instagram feed, I noticed a picture of Flash from the new CW TV show that premiered this week. I double tapped the picture and then noticed a little blue symbol on the corner that said sponsored. That was when I realized that this was my first Instagram ad.
I’m an avid user of Instagram. It is my favorite social media network because it allows user to express themselves, capture moments and connect with others internationally through pictures and hashtags. I view Instagram as a community, so when I realized that I had just liked an ad I felt very conflicted. Was this going to be the start of ads I don’t care about being shown on my feed? Was this going to affect everyone’s usage of Instagram?
Thankfully, the company addressed questions on it’s website and blog about them beginning to slowly implement ads. Our photos will not be used or shown through advertisements and we still own our own photos. Instagram says that they decide to show ads from businesses that are specific towards you based on what you do on Instagram and Facebook (their parent company). They also allow users to provide feedback on ads to create more engaging ads over time.
Companies such as Ben & Jerry’s, Burberry, Macy’s and Michael Kors are a few partners that will be featured on the new ads and the ads have now reached Australia, the UK among a few others.
The company says that it wants ads to be “enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.”
Their aim is to make this ads still artistic and fit the Instagram culture like it would any high-quality photo and video that you may find in your followings. When I took a step back, I realized I liked the photo of Flash without realizing it was an ad. I liked the picture because it featured a character I liked in an artistic shot. So as long as Instagram sticks by it’s words in creating ads that are creative and engaging I don’t mind.
– How do you feel about Instagram ads?
– How do you feel about ads being used in all of our social media networks?
– Wikipedia has been asking for donations to keep their site ad free, how do you feel about websites having to show ads in order to keep themselves up and running? Would you donate to a site to prevent ads from being shown?
About Ads. (n.d.). Retrieved October 9, 2014, from http://instagram.com/about-ads
Taintor, D. (2013, October 3). Coming Soon: Ads on Instagram. Retrieved October 9, 2014, from http://www.adweek.com/news/technology/coming-soon-ads-instagram-152880