Dramatic t.v shows are popular right now and using creative advertising to get viewers more engaged and pumped up is always encouraged. Showtime is launching a mobile ad campaign to promote the t.v series Homeland. The ad for Homeland uses a feature known as haptic technology, a.k.a tactile effects that sends actual vibrations to the user while the advertisement is playing. The advertisement will be on Youtube for a minute long trailer and has 60 vibrations that will go off throughout the trailer. (So like one every second? Not quite sure) The vibrations occur during moments when bombs are going off and other high action moments.
Apparently the advertisement will only be available on Android smartphones since Iphones don’t have the same technology. This means I can’t see the advertisement but if you have an android you’ll have to try it out and see if it’s weird or not.
Very few brands have taken advantage of the built in features of our phones to utilize more sensory advertising. It’s still all new and experimenting and Showtime seems to be a bit of a trailblazer in terms of advertising more vibrantly and creatively.
How do you feel about your phone mimicking a bomb when you watch an advertisement? Would you be more likely to not click “skip ad” option on Youtube advertisements if this type of ad played? I think it’s neat but I don’t know how effective it will be.
Johnson, Lauren (2014, September 22) “Showtime’s Mobile Ad Sets Off a Virtual Bomb in Your Hand.” Retrieved September 22, 2014 from http://www.adweek.com/news/technology/showtime-s-mobile-ad-sets-virtual-bomb-your-hand-160250