Uniform Advertisements

Just when you thought that the world of sports was already supersaturated with advertisements, they come out with something that would increase still the amount of advertisements visible to fans. The possibility of Major League Baseball players sporting advertisements on their uniforms looks to be in the near future, according to San Francisco Giants CEO Larry Baer.

When I think back to the last sporting event I attended (The Fort Wayne Tin Caps, a minor league baseball team in my hometown) I can easily recall the very generous amount of ads that were splattered not only on the walls of field, but on the cups from vending, the giant screen, and even on the uniforms of the employees. So it is strange to me that the idea of players’ uniforms now being plastered with ads is a foreign concept. Is it really so different than NASCAR drivers having their sponsors on their racecars?

Soccer - Barclays Premier League - Arsenal v Swansea City - Emirates Stadium

Twenty English Premier League teams have been doing this for quite some time and earned $155 million for one season. If the NBA, NFL, NHL, and MLB did this they could earn an estimated $370 million. Brands such as Samsung, Doritos, and Allstate have already offered to buy space on these uniforms. This great influx of advertising revenue could prevent the increase of ticket prices and possibly even aid in a ticket price decrease. So why isn’t this already happening?

Some fans are concerned that with the implementation of logos on players’ uniforms it would jeopardize the integrity of the sport. But this is almost comical to me, especially in the world that we live in today, a world so very commercial. Even the venue that the sport is played in tends to be named after a brand or a person. Do the names Lucas Oil, Wrigley, or Staples ring a bell?

wrigley

Another issue that arises is conflict of interest between what the players are personally endorsing and what the team decides to let advertised. But simple contracts could very easily be drawn up.

Essentially we put advertisements anywhere that we possibly can. Parents even dress their children with the logos of brands that they like, such as Gap, Guess, and Ralph Lauren. If this isn’t considered weird or unethical, then I see no problem with major league athletes sporting a logo or two. Especially if it would in the end save the consumer some cash.

Everything else involved with the events are advertised to the extreme, except the players. So why not? It seems to work for the rest of the world. What do you think? Are logos a welcomed addition to major league uniforms?

Gaines, C. (2014, September 23). San Francisco Giants CEO On Uniform Ads In MLB: ‘I Think It Is Coming’ Retrieved September 23, 2014.

Hiebert, P. (n.d.). Why Don’t We Have Ads on Sports Uniforms Yet? Retrieved September 23, 2014.

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4 thoughts on “Uniform Advertisements

  1. I think people are hesitant to put logos on the jerseys of major league players because fans treasure the tradition of baseball. It is America’s pastime and not much has changed since it was created. I think owners of teams will take the fan’s opinions into consideration before making a decision for their team.

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  2. I agree with the person above, I feel like baseball and football might be looked at differently. Football uniforms do have the logo of their sponsors, but it isn’t like they have a full advertisement on their jerseys, it’s usually a small logo on the side. With baseball, yeah, I would like to think that owners will keep the uniforms classic, clean, and uncluttered.

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  3. Logos on major league teams does not seem like the clean image every fan has seen and liked. Advertisements throughout the stadium is usual however logos on the jersey does seem more like NASCAR. The uniforms have been classic since the beginning of baseball and should stay that way. It keeps the American pastime a classic.

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  4. Consider the career life for a sports player, I think it’s OK to put ads on their uniforms. But I do have questions for those brands: ads can work on the fans of a certain team, but what about fans of other teams?

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