After releasing the iPhone 6 and iPhone 6 Plus last week Apple released an ad titled “Huge” for the world to see. The ad basically just runs through to phones, the iPhone 6 and the iPhone 6 Plus, side by side doing iPhone-y things like pulling up new apps and toying around with new features. The minimalist style that is oh so familiar to the brand doesn’t really do anything to persuade the consumer to by the product. But on the same token, is that really necessary?
After the release of the new devices, Apple has officially announced that the grand total of iPhone 6 and iPhone 6 Plus’ sold was 10 million during their initial weekend on sale. This blasted the record of 9 million iPhone 5s and 5c sold last year and the mere 5 million iPhone 5 launch sales in 2012.
Apple prides themselves on their extraordinarily loyal consumers and fan-base. People do not need advertisements to be convinced to purchase Apple products. There doesn’t need to be a celebrity endorsement for people to become attached to their products and they don’t need to be told how Apple products can become very personal objects in their lives. They already know.
Long gone are the sentimental commercials showing precious family moments made possible by apple products. People are doing these things every day. Cultivating their own precious moments and storing them across all of their mediums with the ease of the iCloud. Have you ever seen the way that a person reacts when they loose their phone/laptop/iPad? Tears, sentiment, all of the random useless shit that goes with it but somehow you are so endlessly attached to.
Truth be told, there’s nothing new about this phone that anybody with any other model couldn’t get! We all received that software update the minute that the iPhone 6 and 6 Plus were reveled. The only thing different, made quite clear, is its size.
So, here is my question to you.
Are apple advertisements to entice a costumer to purchase the product even necessary anymore? Or does Apple just need to create these to keep Samsung from running its smear campaigns all around the television/advertisement world?
Griner, D. (2014, September 23). Apple’s New Ads Won’t Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One Not clever, not inspiring. Also not necessary. Retrieved September 23, 2014, from http://www.adweek.com/adfreak/apples-new-ads-wont-sell-you-iphone-6-which-fine-everyone-already-bought-one-160310