The teenage mutant ninja Turtles reboot (one of several thousand in the past few years) bothered us with the usual overplayed TV spots and radio sound-bites… but the poster for the film’s Australian release introduced a whole new level of “wow”.
How paramount pictures approved an image of the turtles falling from an exploding skyscraper for a film set to premiere September 11 is baffling. However many levels of approval or review the poster passed, nobody seemed to remember the story takes place in NEW YORK CITY.
With a plot centering around a cult-like terrorist organization, the film was ripe (but not overtly so) with potential for social/political commentary. Instead, this total carelessness — or perhaps callous joke — was all we got.
The image was taken down from twitter (the original source) where Paramount Pictures official Tom Roache offered the following apology:”We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia… Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use.”
Social networking websites, such as reddit and facebook, have spread the image like wildfire in recent weeks, which generated considerably more humorous feedback than anger… It’s a faux-pas that will no doubt be remembered for a while, but ultimately not any sort of crippling disaster for a film distribution giant like Paramount.
But how do YOU feel about this issue, commenters who are contributing of your own non-incentivized will?
Hare, B., & Caffrey, J. (2014, July 30). Paramount apologizes for 9/11 ‘TMNT’ poster. Retrieved September 18, 2014, from http://www.cnn.com/2014/07/30/showbiz/movies/teenage-mutant-ninja-turtles-9-11-poster-paramount/