Reaching over 4 million sales already, Apple has exceeded its own short-term expectations again, beating its record of 2 million sold for the iPhone 5s in the first few weeks. However, there are still the iPhone critics that say Apple is not being innovative enough, and is behind the rest of the market. Apple’ main critic, is of course, Samsung. In the popular web series that surfaces each time a new iPhone comes out, Samsung compares its Galaxy to the iPhone, showing how Samsung is years ahead of Apple. This ad portrays two “nerdy” phone experts who are working on an iPhone. Throughout the ad, they establish that the iPhone finally has a bigger screen, multitasking windows, and longer battery life, all of which were already accomplished with the Samsung Galaxy. The two experts also show how easy it is to break the screen on an iPhone. And going even beyond poking fun at the iPhone, these two experts take a stab at the new Apple watch, which they dub to be pointless and unnecessary.
While this ad may seem humorous and entertaining, isn’t this tactic a little old? Or maybe even a bit generic? There really is nothing more basic than directly tearing down your competitor by pointing out their weaknesses. The truth of the matter is, maybe Samsung is nervous about Apple being on their same playing field.
I think that this ad was not very successful. There really are no actual weaknesses that they pointed out about the iPhone. All of the negative things that they pointed out have been fixed in this new model of the iPhone, so the weaknesses of the past are no longer relevant. Yes, Samsung may have come out with these ideas first, but the truth is, now Apple and Samsung are quite equal.
Do you think Samsung is nervous about Apple being on their same level?
Is this a fair way to advertise against your competitors?
MailOnline, Victoria Woollaston for. “‘We’ve Waited Two Years for Something Groundbreaking and You Give Us a Bigger Screen?’: Samsung Mocks Apple’s IPhone 6 in Adverts for Its Galaxy Note 4.”Mail Online. Associated Newspapers, 12 Sept. 2014. Web. 18 Sept. 2014.