All you need is a smart phone and you are set to travel. How awesome is that! Chicago is one of the luckiest cities that receives this über cool treatment from a company called Uber. No more flagging down a taxi with you arm people! Uber provides us with this modern-day “on-demand private driver” service which you can summon a car anytime and anywhere by using their smart phone app. Just a tap of finger and the nearest driver around you will arrive on your call.
Every startup company put most of their effort in promoting and marketing and Uber has done quite an impressive job. Uber employs a very interesting concept which is “let the customer do the talking” and they don’t really have any commercial advertisements. It definitely sounds simple and somehow passive but it totally works. This is because Uber provides a customer-orientated service. If the service is good, it goes around and spreads naturally and it is effective and free! To keep this going, they ensure that their Uber drivers are professional and friendly because happy customer means success. For example, Uber’s been running a premium service known as “Uber VIP” that is only available to loyal customers who have used Uber for 100 times or more in New York City. They have the access to Uber’s highest-rated driver and this certainly makes them feel exclusive.
How about an ice cream? No problem, just summon a Uber ice cream truck. Uber never fails to surprise the current customers and never fails to impress and fascinate the prospective customers with innovative services like the aforementioned. It happened this summer. It is adorable how you could tap on an ice cream cone icon in the app and request an on-demand ice cream truck and it cost $12. Other than ice cream, the requester could get a neon tank and Uber gave out stickers for everyone! Unfortunately, we might have to wait until next summer for the “Molly Moo’s Ice Cream” truck to be around again.
How about some adorable fur balls? In conjunction with the National Cat Day, Uber brought kittens to the requester, literally. For $20, they could cuddle and have a 15 minutes playtime with the kittens and this promotion came with cupcakes. The kittens too, were available for adoption if anyone fell for the cuteness. Guess what? All the money from this kitty promotion went to the city’s local shelter. However, only users from Seattle, New York and San Francisco were able to enjoy this promotion.
Convenience, convenience, convenience! Uber plays by the convenience rule. All the services are on demand and no cash involved. All the transactions were charged directly to your Uber accounts. Not only that, you can rate your driver at the end of your ride by using the 5 stars system. Also, there is no tipping required; it will all be taken care of in their online system. So, what you have to do is just hop on and hop off a Uber.
“It’s time to arrive in style.”
Kern, E. (2012, August 9). Uber’s tried-and-true marketing plan: Let your customers do the work. Retrieved September 18, 2014.
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McDermott, J. (2013, November 5). Uber Proves Master of Stunt Marketing – Digiday. Retrieved September 18, 2014.
I Can Has UberKITTENS. (2013, October 29). Retrieved September 18, 2014.
Gallagher, B. (2012, July 13). Today In Brilliant Marketing Strategies: Uber Delivers Ice Cream | TechCrunch. Retrieved September 18, 2014.