Go Daddy is a computer domain registration company that was founded in 1997. Until recently it was a company that I abhorred with intense dedication. I’ve never used Go Daddy’s services nor have I ever known anyone who has worked for the company so you might wonder what reason I could have for disliking a company I’ve had no contact with. The answer is simple: because of their commercials. If any of you have had the displeasure of watching Go Daddy’s 2013 Superbowl commercial, first, let me offer you my condolences. Second, let me apologize even further for posting the link below.
Seriously. I’m sorry. The reason I posted…well, whatever you would call THAT is because I wanted make the difference between Go Daddy’s old ad campaign “Sexy Meets Smart” and their new campaign “Provocative with Purpose” all the more apparent. The new ads, which premiered this past Monday on ESPN, still have an edge which Go Daddy likes to associate themselves with but are much less likely to described as “pornographic”. What more is that these ads are funny and enjoyable to watch. When you have a commercial that consumers can actually sit through I imagine it will be a great boost to the company’s revenue and familiarity with the product. The link to the new ads is listed below, but before I finish I want to bring your attention to how these ads are actually mentioning small businesses, the targeted demographic for Go Daddy.