The other day I searched a simple question on Google: “What are the benefits of cellphone cases?” I just wanted to see what would come up. The website Answer’s Billy Martin said: “The cell phone case protects your phone from being scratched and damaged. I recommend getting one only if you tend to have slippery fingers,” (Answer’s, 2014, p.1) It seems that this answer is missing a key feature that many people look for in a cellphone case… They want a case that is esthetically pleasing or that represents something specific for them. People want cases that will fulfill some visual need that they have.
For example, my friend Nicole Jarzabek did not buy her case for the sole purpose of protecting her phone. She wanted a case that had her favorite color, purple. “I get picky with prints. I like simplicity. I looked for a case that was purple because that’s my favorite color,” said Nicole when I asked her about her case. When I asked her why it mattered what the phone looked like she replied “I care because it represents who I am,” (Jarzabek, 2014).
“When I had the iPhone 4S, I was so picky when it came to cases. All the really protective ones looked ugly, but when it came to less protective hard-shell cases, I had a hard time. It was difficult deciding between the two, because the hard-shell cases were pretty and the protective ones were just bulky and plain. Also, when it came to prints, it was tough because the way a company defines ‘girl’ and ‘boy’ is either extremely girly or extremely masculine. Like the prints, if you go to an Apple store you’ll look at the selection for cases for girls it will be pink, polka dot stripes, Kate Spade, little clutch purses to put your phone in, and for guys it was just like wood panel or black or simple colors. I didn’t like that. It took me forever to find a case that defined me” (Jarzabek, 2014).
I hope that those marketing these products see how important it is to some people to pick out that perfect case… That case that will accurately reflect who they are, that will show other people a little peek into who they are as a person. Some people, like Nicole, spend a great deal of thought, emotion, and time meticulously searching for that right case. Even if you see Nicole’s case and only see a simple purple case, Nicole specifically picked that case out to represent herself. She, like so many of us, care about what our phone cases look like.
There are so many cases to choose from. Which one will you choose or have you chosen?
Jarzabek, N. (2014, September 10). [Personal interview by the author].
Martin, B. (n.d.). What are the benefits of cell phone cases? Retrieved September 16, 2014, fromAnswers website: http://www.answers.com/Q/What_are_the_benefits_of_cell_phone_cases
Otterbox VS Lifeproof: A Comparison. (2013, August 15). Retrieved from R-Tools Technology website:http://otterbox-vs-lifeproof.reviews.r-tt.com