The NFL has been dealing with a lot of controversy as of late. Several prominent players have been committing horrible acts of violence against women and children. Minnesota Vikings running back Adrian Peterson is one of the NFL’s best players, and this week it was reported that he has been accused of beating two of his four-year-old children. One was beaten with a tree branch and suffered serious injuries that were documented and posted online. The NFL has taken no action against Peterson yet as he awaits trial. His team has deactivated him while the situation is resolved. This incident made me wonder if any organizations advertise for anti child abuse foundations or campaigns. UNICEF (United Nations Children’s Fund) is an organization that focuses on providing long-term humanitarian and developmental assistance to children and mothers all over the world. They advocate for the protection of children from domestic abuse and exploitation, and this advertisement is a chilling call to support the foundation as they attempt to help abused kids.
The advertisement really sticks with you, and makes you think differently about the way children should be disciplined. Many parents continue to discipline their children with violence, and Peterson admits to doing this to his sons. He claims that he was disciplined in the same way and it made him into the man he is today. The NFL should consider partnering with UNICEF and creating advertisements to advocate for the protection of children.
Much of the focus has been on that of violence against women, and rightfully so, but the issue of child abuse cannot be ignored. If the NFL can commit to advocating for the protection of women AND children, the league can position itself as a caring organization rather than a greedy, violent league. The potential partnership with women’s groups is extremely important, as Commissioner Roger Goodell has no support from the women’s rights groups Ultraviolent. They flew over several NFL stadiums with an anti Goodell banner in tow.
At this point, the NFL needs to show the nation they are committed to supporting anti domestic violence campaigns, and this can be accomplished by suspending any domestic violence offenders in the league immediately. They can also create advertisements to advocate for the groups. This is a very tough issue and thus far, the NFL has not handled the subjects of women and child abuse well at all. They need to punish players that commit these crimes and show their support through partnership and advertisements with advocacy groups.
“Unicef Child Abuse Prevention: Costume. Creative News.” YouTube. YouTube, n.d. Web. 17 Sept. 2014. .
“‘Goodell Must Go’ Banner to Fly over Georgia Dome before Thursday Night Football.” For The Win. N.p., n.d. Web. 17 Sept. 2014. .