If anyone is even remotely updated on current events, you should know what is going on with the Nation Football League. Last week a video surfaced of former running back for the Baltimore Ravens Ray Rice beating his then fiancé, now wife, in an elevator. Although this incident happened back in February (Rice was suspended for two games), now that the video is out he has officially been kicked out of the NFL.
CoverGirl is the official beauty partner of the NFL. In their most recent campaign, they have been promoting the organization by creating a signature makeup look for every team in the league. “Get your game face on” is the tag line used to entice women football fans. Last night, a photoshopped picture of the CoverGirl Ravens ad went viral.
Whoever photoshopped the ad altered the model’s make up to make it look like she has a black eye. Many have tweeted this image along with #GoodellMustGo and #BoycottNFL to encourage the NFL commissioner, Roger Goodell, to resign. Fans of the NFL are outraged by how the NFL handled the situation and now they are looking for someone to fix it. Since the video has come out the NFL has changed the rules for whoever breaks their domestic violence policy. The consequence is now a six game non-paid suspension.
Although CoverGirl is still backing the NFL they released this statement to E! News: “As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.”
Different companies have also been affected by the domestic violence case. EA, the creators of Madden, have taken Ray Rice out of the popular video game and Nike has terminated Rice’s contract and taken his jersey off their website.
Do you think that whoever edited the advertisement was ethical? Was it okay for them to intervene with the campaign in such a way? Is the picture powerful enough to get through to people?
Finn, N. (2014, September 15). CoverGirl Model Given a Black Eye in Ad Photoshopped to Protest the NFL After Ray Rice Domestic Abuse Debacle. Retrieved September 16, 2014.
Lobosco, K. (2014, September 15). CoverGirl ad attacked by NFL protesters. Retrieved September 16, 2014.