If anyone is even remotely updated on current events, you should know what is going on with the Nation Football League. Last week a video surfaced of former running back for the Baltimore Ravens Ray Rice beating his then fiancé, now wife, in an elevator. Although this incident happened back in February (Rice was suspended for two games), now that the video is out he has officially been kicked out of the NFL.

CoverGirl is the official beauty partner of the NFL. In their most recent campaign, they have been promoting the organization by creating a signature makeup look for every team in the league. “Get your game face on” is the tag line used to entice women football fans. Last night, a photoshopped picture of the CoverGirl Ravens ad went viral.


Original CoverGirl ad for the Ravens


Edited ad

Whoever photoshopped the ad altered the model’s make up to make it look like she has a black eye.  Many have tweeted this image along with #GoodellMustGo and #BoycottNFL to encourage the NFL commissioner, Roger Goodell, to resign. Fans of the NFL are outraged by how the NFL handled the situation and now they are looking for someone to fix it. Since the video has come out the NFL has changed the rules for whoever breaks their domestic violence policy. The consequence is now a six game non-paid suspension.

Although CoverGirl is still backing the NFL they released this statement to E! News: “As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.” 

Different companies have also been affected by the domestic violence case. EA, the creators of Madden, have taken Ray Rice out of the popular video game and Nike has terminated Rice’s contract and taken his  jersey off their website.

Do you think that whoever edited the advertisement was ethical? Was it okay for them to intervene with the campaign in such a way? Is the picture powerful enough to get through to people?


Finn, N. (2014, September 15). CoverGirl Model Given a Black Eye in Ad Photoshopped to Protest the NFL After Ray Rice Domestic Abuse Debacle. Retrieved September 16, 2014.

Lobosco, K. (2014, September 15). CoverGirl ad attacked by NFL protesters. Retrieved September 16, 2014.


6 thoughts on “#GetYourGameFaceOn

  1. Whomever edited that ad definitely was not doing something ethical. On the other hand, I do believe it is effective in sending a message. It is unfortunate that CoverGirl had to get involved because they had nothing to do with the Ray Rice incident, and editing that ad can give some people a negative impression on CoverGirl if they are not informed on the entire situation.


  2. I feel that the edited ad was just another stepping stone on the path toward the NFL revising their current policy into being no tolerance. As a huge football fan, I think it’s absurd to believe that a few unpaid game suspensions is enough for these players to understand the severity of the issue at hand. Ejecting Rice from the NFL indefinitely should have been the policy from the beginning- they’re public figures that millions of kids look up to.


  3. I personally applaud whoever made the photoshopped picture. I think it serves to show how despite what happened, the NFL and other sponsors have just been carrying as if nothing happened. People should know about what happened and, more importantly, they should know that the NFL did a very poor job of handling the situation. The fact that the NFL only gave Rice a two-game suspension led many fans to believe it was a minor issue, but when the video surfaced it became clear just how severe the abuse was. I believe Roger Goodell and the NFL tried to sweep it under the rug rather than address it as the serious problem it was, and that should be brought to light


  4. The NFL has had an abundance of controversy lately and I think the biggest problem with the latest scandal is that they were playing defense instead of offense. People are upset because instead of coming out right away and punishing Ray Rice, they waited until the public found out to do anything. I think the Cover Girl ad is disturbing, but a really good idea for a domestic violence campaign.


  5. I do not think there is any ethical issue with the photoshopping of the photo. This photo will reach a new audience that has not been intently following the case (it got my attention!). This photo made me realize how big of a story this is and how many people are involved.


  6. At first, I didn’t know that the black eye photo was photoshopped. I thought CoverGirl actually released that photo on behalf of their brand. I guess this goes to show how easy it is in today’s world for photos to be editted. Also goes to show how important it is to read up, instead of looking at a photo and assuming that it is real.


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