Cereal companies are seeing a of decline in sales, a trend that “Euromonitor International stat that shows the category has dropped by nearly $4 billion since 2000.” Now, they are trying to use nostalgia as a way of brining back customers. Companies are trying to focus their ads on Gen-X and Baby Boomers with ads such as these that have recently debuted:
It has never been new that “breakfast is the most important meal of the day,” but a lot of millennials are always in such a hurry they don’t have time to sit down and eat breakfast in the morning. Most just “grab and go” on the way out the door.
Let’s face it, we all know now the most delicious cereals are seriously bad for us. (Hello Lucky Charms, Fruit Loops, Cap’n Crunch…I’ve missed you.) When you’ve grown up with the idea of cereal being a sugary treat, it is difficult to switch out the frosted flakes for a hearty bowl of Kashi Go-Lean Oat Squares. Some companies such as General Mills, have lowered their sugar levels in recent years with the popularity of high-protein and gluten-free diets, but the sales figures still do not prove the stratigies to be working. General Mills has reported that their yogurt sales, on the other hand, have risen over recent years.
Americans have become very health conscious in the recent decade. Even McDonalds changed the beloved Happy Meal to include a smaller “small fry” and includes a packet of apple slices. That is certainly not the Happy Meal I knew and loved. So, it is not surprising with their high sugar content, that cereal companies are struggling today. In my opinion, unless they find a way to make Lucky Charms “healthy” and still taste great, cereal companies will continue to struggle in sales.
Rudy, M. (2014, September 11). Cereal Sales Keep Declining, So Some Brands Try Nostalgia. Retrieved September 14, 2014, from http://www.adweek.com/news/advertising-branding/cereal-sales-remain-soggy-posing-big-challenge-brands-160063
“Kellogg’sÂ® Cereal and Milk.” YouTube. YouTube, n.d. Web. 14 Sept. 2014. <https://www.youtube.com/watch?v=0DPL-Y3f-sQ&list=UU-vvba8QkD2fRmHZHT81YDw>.