In 1990, the CTA posted an advertisement about the spread of HIV/AIDS. It was simple and condemned people for their ignorance on the matter while clarifying simple facts about the disease. At the time, the ad caused huge backlash and many people were very upset about it. The ad features gay couples. It was quickly taken down.
In 2014, the CTA published the same ad with slightly updated models. The message was still the same and it continued to feature lesbian, gay, and straight couples. This time around, barely any people look at it twice.
The obvious acceptance of gay culture is good, but did the AIDS organization who posted it lose their initial shock factor that caused people to talk about it in the first place? Did the ad lose meaning because gay culture is widely accepted in Chicago now compared to the 90’s? Or is the couples as the focal point taking away from the real message, how AIDS spreads, and now the ad can refocus on the original problem?
The caption reads: Kissing doesn’t kill. Greed and indifference do.