Typical Monday morning, I press snooze one too many times before getting out of bed and now have to rush to get to class on time. This means throwing on whatever clothes reach my hands first, brushing my teeth half asleep, grabbing my keys and making what seems like a 10 mile walk to Starbucks.
The barista is far too peppy for how long the sun has been risen. Peppy barista asks for my order, and then for my name, to which I respond with sleep in my voice, “Tessa”. I wait next to all of the other zombie customers for my drink.
At last, Peppy barista calls my name announcing that my order is ready. When I pick up that warm delicious cup of caffeine- I pause for a moment. “PESSUH” is scrawled in black marker across the drink, and for a moment I am genuinely confused as to how they could mistake my name that terribly. Then my confusion turns to concern, is Peppy having hearing issues? Then after taking a few sips of coffee, it becomes comical to me.
Immediately I am taking out my phone to snap a picture and to share it across all my platforms of social media so my friends can have a laugh too. How could anyone be that dum-
Wait. A. Minute. It clicked. Well played, Peppy. I see what you did there.
This video comically describes the barista’s experience behind this promotional tactic. It is very simple, in fact.
Mistaking the customers name for an obviously incorrect version so they are upset or confused or amused- eliciting a response to make them want to share it with others. This is one of Starbucks best ways of gaining brand recognition. They allow their baristas to have some fun, confuse or amuse their customers, and ultimately get views, likes, and shares on social media. This is an interesting way for customers to create user generated content online reinforcing the brand name, with minimal effort from the company.
Do you think this is effective? Has your name ever been misspelled on a Starbucks cup? Are there any other companies using similar tactics to gain brand recognition? Let me know in the comments below!
Gale, Paul. “Why Starbucks Spells Your Name Wrong – Agitators Ep. 1.”YouTube. YouTube, 08 Sept. 2014. Web. 10 Sept. 2014. <https://www.youtube.com/watch?v=hPbrlNsMTg4#t=169>.