With the consistent issue of domestic violence being discussed in today’s culture, it is no wonder that the news of NFL player Ray Rice hitting his at the time fiancé, now wife became national news almost instantly once video proof was found.
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To begin to consider the potential crisis communication as only a matter of Rice’s personal public relations team would be foolish. The issue has become larger than that due the entire fact that the title “NFL” is now being associated with men such as Rice and thus woman are beginning to not only loose interest but also develop a negative attitude towards the NFL.
This, however, was the not the first time that an issue of domestic violence involving a NFL player has risen. Former Redskins player Fred Davis and Panthers player Greg Hardy also face similar charges, while all three players managed to maintain a spot on their team until video evidence was shown as proof of the violence. Why are woman not being heard in the NFL until video proof is found?
Several CEOs of ad agencies including Eric Johnson, founder of Ignited are arguing that their will be no lasting impact on the league as a result of Rice’s actions. They believe that those who are finding a connection between the opinion of the woman and the NFL are those that already have a standing issue between them.
According to The National Football League, woman make up around 46% of its fans meaning a decrease in their support will damage the league by nearly half. With the weekly Sunday games and the constant support from fans comes another aspect of the NFL that is often looked over, the merchandise. According to woman, the NFL has already pushed their luck by offering woman their own quirky and often comical version of the jersey often seen in colors such as pink and purple. Woman feel that they are often being overlooked as “normal” fans especially when it comes to the choices they have for merchandise.
In regards to the NFL and their outlook on fans that are woman, do you believe that the incident with Ray Rice will have an actual affect on the number of fans or do you believe it to be more of the already existing issues? Is there even a specified “issue” among the two or will the discrimination among woman in the NFL remain constant no matter what the situation is?