When the average person thinks of an advertisement for a product or service it’d be safe to assume that commercials would be one of the first things to come to mind. Which makes sense. The reason commercials are such a popular method of advertisement is largely because they can be broadcasted directly to the consumer across the television and the radio. Until recently these were the two mediums companies could use to get their advertisements closest to the consumer. Since the emergence of the smart phone, however, that is no longer the case.
Damn near everyone these days has a smart phone that stays by their side throughout the day. It didn’t take long for companies to realize that they could be sending advertisements literally to the palm of potential consumer’s hands. Now that they have the practice down it looks as though mobile advertising is becoming the dominant medium for advertising. Increased spending on mobile advertisements for this year are already set to send the amount of digital revenue in the U.S. to $50 billion. Not only is mobile advertisement better for catching the eyes of the consumer but it is also an incredibly lucrative investment.
With all the money going towards mobile advertisement there’s bond to be some divestment from the other two forms, particularly radio.